Visto Grows Leadership Team, Adding Seasoned Revenue Leader and Former Ad Agency Executive Steve Moynihan as SVP Platform Sales
Enterprise SaaS and digital advertising expert joins to accelerate adoption of transparent ad tech platform with brand advertisers
NEW YORK, NY (PRWEB) FEBRUARY 01, 2018 – Advertising technology provider Visto today announced that Steve Moynihan is joining the company in the role of Senior Vice President of Platform Sales. In this position, Moynihan will be responsible for driving growth of the Visto Enterprise Ad Hub among marketers, ad agencies, media and data companies.
With executive experience in both advertising and SaaS software, Moynihan is uniquely positioned to advance Visto’s mission of helping clients unify their disparate programmatic partners into Visto’s agnostic hub that allows them to buy, manage, analyze, reallocate and optimize cross-platform campaigns in a single easy to use UI. He began working in software sales following an 18-year career in agency leadership roles, during which he led media strategy for companies including Volkswagen, Fidelity and MasterCard. Most recently, he was Vice President, Sales at OneSpot, where he helped Fortune 500 brands implement effective content personalization solutions. Prior to that, he served as VP, Sales at RichRelevance as well as, VP, Sales for JiWire (now NinthDecimal).
“Steve’s professional background and expertise make him an ideal advocate for Visto and a great consultant to help our clients achieve better transparency and control across their programmatic partners,” said Kerry Bianchi, CEO of Visto. “Steve’s firsthand experience in the space means he understands the challenges from a client’s point of view and can help them customize our agnostic platform so they can more easily navigate and orchestrate their unique set of programmatic vendors for better ROI and performance ”
“As the calls to ‘clean up the supply chain’ and conversations on ad fraud continue, Visto has already demonstrated its leadership by building a solution instead of just paying lip service,” stated Moynihan. “I’m elated to join a company that is on the leading edge of programmatic innovation, they’ve made innovation the core of their business for the future.”
Visto is a technology company dedicated to bringing transparency, interoperability and accountability to digital advertising. The company’s Visto™ Enterprise Advertising Hub is a vendor-agnostic platform that unites the complete ad tech stack in a single user-friendly interface. Brands, media companies and agencies benefit from transparency in managing execution partners, optimizing ad spend, measuring performance and leveraging analytics to drive efficiencies and improve ROI. For more information, contact http://www.vistohub.com.
Clarity PR for Visto