Press Release

Visto and the 4A’s Foundation Now Accepting Applications for the 2018 Bill Caspare Memorial Fund Diversity Scholarship

NEW YORK (PRWEB) — Fourth annual award honors digital industry trailblazer by supporting diversity in the next generation of media and data science innovators

Advertising technology provider Visto, in partnership with the American Association of Advertising Agencies (4A’s) Foundation, today announced that applications are being accepted for the 2018 Bill Caspare Memorial Fund Diversity Scholarship. Now in its fourth year, the $10,000 scholarship will be awarded to a talented, diverse student pursuing a career in new media, digital advertising or data science.

First established by Visto (formerly Collective) in 2015 to honor the memory of former senior executive and industry visionary Bill Caspare, the annual award is offered in cooperation with the 4A’s Foundation to provide financial support for future multicultural advertising and media executives. To be eligible for consideration, an applicant must be a full-time student who is a rising undergraduate junior or senior, who identify as African American, Asian American, Hispanic American, Native American, Multiracial or LGBTQ, and has a GPA of 3.25 or above.

“As we enter our fourth year honoring our inspiring colleague and friend, we are excited to see his legacy continued through this next generation of advertising talent,” said Kerry Bianchi, President and CEO at Visto. “Through this scholarship, we are able to support fresh and diverse voices who will be the next wave of influencers in our ever-changing ecosystem.”

“With the advertising industry continuously evolving, it is important to increase diversity in the space, and we’re excited to receive applications from students already using their skills to help innovate digital advertising,” said Marla Kaplowitz, president and CEO, 4A’s. “We look forward to supporting those ready to inspire the next generation in digital media.”

The deadline for applications is June 29, 2018, and the winner will be announced in September. More information and instructions on applying for the Bill Caspare Memorial Fund Diversity Scholarship can be found here.

Original press announcement can be found here.

About Visto
Visto is a technology company dedicated to bringing transparency, interoperability and accountability to digital advertising. The company’s Visto™ Enterprise Advertising Hub is a vendor-agnostic platform that unites the complete ad tech stack in a single user-friendly interface. Brands, media companies and agencies benefit from transparency in managing execution partners, optimizing ad spend, measuring performance and leveraging analytics to drive efficiencies and improve ROI. For more information, contact http://www.vistohub.com.

About the 4As
Founded in 1917, the 4A’s was established to promote, advance and defend the interests of our member agencies, their employees and the industry at large. The organization serves 700+ member agencies across 1,300 offices, which control more than 85% of total U.S. advertising spend. As the leading trade organization for marketing communication agencies, the 4A’s purpose is to help empower its members to deliver insightful creativity that drives commerce, and influences culture all while moving the industry forward. The organization provides community, leadership, advocacy, guidance and best-in-class training that help enable agencies to innovate, evolve and grow. 4A’s Benefits division insures more than 160,000 employees and its D.C. office advocates for policies that best support a thriving advertising industry. The 4A’s Foundation fuels a robust diversity pipeline of talent for its members and the marketing and media industry, fostering the next generation of leaders. The organization is dedicated to, and vested in, our members’ success just as they are dedicated to helping brands create, distribute, and measure effective and insightful advertising and marketing. Visit the 4A’s at http://www.aaaa.org.

Press Contact:
Michelle O’Rourke
Clarity PR for Visto
michelleo(at)clarity.pr
(646)-207-6187