Press Release

Collective Names Kerry Bianchi CEO, Joe Apprendi Executive Chairman

Kerry Bianchi Appointed CEO to Oversee Collective’s Technology and Media Divisions, While Collective Founder Transitions to Executive Chairman Role

New York, NY (February 2, 2017) –  Collective, the ad technology leader and programmatic media pioneer, today announced that it has appointed President Kerry Bianchi to the role of Chief Executive Officer. Collective Founder Joe Apprendi will take the role of Executive Chairman.

As President & CEO, Bianchi will oversee Collective’s combined business operations, including the company’s Visto technology division and its Compass media division. Bianchi will have day-to-day accountability for driving the execution of the company’s vision across the entire organization, as well as for ensuring the satisfaction and success of the company’s current and future clients.

Bianchi joined Collective in 2015 as Chief Operating Officer. She was promoted to President, overseeing the Compass and Visto divisions, in July 2016. Prior to joining Collective, Bianchi held leadership positions at E*TRADE, Accenture, Time Inc. and TBWA Chiat Day. Bianchi is also a past winner of Brand Innovators “Top 50 Women in Brand Marketing.”

As Executive Chairman, Apprendi will continue to have an operating role in the business, with a focus on overall corporate strategy, industry partnerships and product vision.

“Kerry Bianchi is one of the industry’s best operators and strategic minds. Having Kerry at the helm puts Collective in position to continue to grow, bringing transparency, efficiency, and superior results to programmatic media through our groundbreaking Visto hub,” said Joe Apprendi, Collective’s Founder and Executive Chairman.

“I am excited to take on this role at this pivotal stage of growth for Collective,” said Kerry Bianchi, Collective’s President & CEO. “We are solving for hot button industry issues of control, transparency and accountability and it’s rewarding to see the great client response to the capabilities of Visto.”

Over the past six months, Collective has continued to onboard new clients to its Visto technology and expanded its list of technology integrations to facilitate cross-platform workflow, optimization and analytics, including the recent additions of The Trade Desk, Facebook, and Dstillery. These partners join dozens more already working with Visto, including AppNexus, Beeswax, Doubleclick and Sizmek.

“As the programmatic landscape increases in complexity, connecting your assets and data across systems is critical to success,” said Lisa Weinstein, CEO of Engine Media. “We believe in the vision Kerry and Joe have laid out for Visto, which delivers on exactly the challenge of unifying assets in the market.”


About Collective

Collective empowers enterprises with data-driven technology and programmatic expertise to unify digital advertising across platforms, screens and formats. Through Collective’s Visto™ enterprise advertising hub and Compass media services, Collective provides industry-leading transparency, interoperability and accountability across ad technology providers, driving superior results for programmatic media campaigns. To learn more about Collective, visit


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