Press Release

Collective and the 4A’s Foundation Announce the 2017 Winner of The Collective Bill Caspare Memorial Fund Scholarship

Scholarship to support student recipient’s pursuit of an advertising and media career

NEW YORKOct. 3, 2017 /PRNewswire/ — Collective, the technology company bringing transparency to programmatic media, announced today that University of California, Berkeley senior Nathaniel Medina has been awarded the third annual Bill Caspare Memorial Fund Scholarship. Established to support multicultural students pursuing careers in advertising and media. The $10,000 award will aid Medina as he completes his business administration studies, in which he is focusing on marketing and technology.

Medina was selected in part for his academic record, industry involvement and community leadership. A proud member of the Hispanic American community, Medina celebrates his heritage by serving as historian chair of Hermanos Unidos de UC Berkeley, a Chicano and Latino fraternity, and project manager of DiversaTech, a student-run technology consulting organization. He is also a program fellow at Management Leadership for Tomorrow, a nonprofit organization guiding multicultural youth along their educational and career paths. Medina has completed internships at Facebook, Google and the Center for Information Technology Research in the Interest of Society (CITRIS).

“We are honored to continue Bill’s legacy by bolstering the education of talented and diverse youth. Nathaniel embodies the qualities that this scholarship was created to nurture, demonstrating intelligence as well as leadership in his community. He’s clearly passionate about the industry and has already shown his ability to seize amazing opportunities. We are happy to support Nathaniel in his education, and wish him a successful career,” said Kerry Bianchi, CEO of Collective.

Established in 2015 by Collective and The 4As, the national trade organization representing advertising agencies in the US, the scholarship commemorates Bill Caspare, a former senior executive with Collective. The fund provides a variety of resources including scholarships that allow students and young professionals of diverse ethnic and cultural backgrounds to explore careers in new media, data science and product development. This includes all rising college juniors and seniors who identify as African American, Asian American, Hispanic American, Native American, Multiracial or LBGTQ.

Last year’s winner was Cindy Almonte, an alumnus of Ringling College of Art and Design, who majored in Advertising Design.

To learn more about the scholarship visit:

About Collective
Collective is a technology company dedicated to bringing transparency, interoperability and accountability to digital advertising. The company’s Visto™ Enterprise Advertising Hub is a vendor-agnostic platform that unites the complete ad tech stack in a single user-friendly interface. Brands and agencies benefit from transparency in managing execution partners, optimizing ad spend, measuring performance and leveraging analytics to drive efficiencies and improve ROI. For more information, contact

About the 4As
The 4A’s is the catalyst for bringing together the right people in the right places at the right time to address the advertising industry’s most critical business issues. It provides leadership, advocacy, guidance and community to its members and the industry at large, with proprietary access to the people, information and tools needed to make smarter management decisions. Its mission is to help agencies become more successful. Visit the 4A’s at

Press Contact
Sherry Smith
Clarity PR for Collective

SOURCE Collective

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