Press Release

Visto and the 4A’s Foundation Announce the Winner of the 2018 Bill Caspare Memorial Fund Diversity Scholarship

St. John’s University Senior Nailah Fisher to receive $10,000 as she completes her studies and prepares for a career in advertising

Advertising technology provider Visto, in partnership with the American Association of Advertising Agencies (4A’s) Foundation, today announced that St. John’s University senior Nailah Fisher has been awarded the fourth annual Bill Caspare Memorial Fund Scholarship. Established to support multicultural students pursuing careers in advertising and media, the $10,000 award provides support to Fisher as she completes her studies and embarks on a career in advertising.

Fisher was selected in part for her strong academic record, innovative thinking, creative writing and peer leadership. Already demonstrating her significant talent in the advertising field, Fisher was the only Junior accepted to an elite, Senior-level course that finishes with participation in the American Advertising Federation’s National Student Advertising Competition. The class selected Fisher’s creative strategy as the one presented to the judges, resulting in a strong fourth-place finish in their district, recognized as the event’s most competitive.

The scholarship was established in 2015 by Visto (formerly Collective) and The 4As, the leading trade organization for marketing communication agencies in the US, to commemorate Bill Caspare, a former senior executive with Collective. The fund provides a variety of resources including scholarships that allow students and young professionals of diverse ethnic and cultural backgrounds to explore careers in new media, data science and product development. This includes all rising college juniors and seniors who identify as African American, Asian American, Hispanic American, Native American, Multiracial or LGBTQ.

“With her passions for writing and photography, as well as her creative thinking and leadership skills as an undergraduate, Nailah stood out to us as a candidate who reflects Bill Caspare’s spirit and represents the reasons we established this scholarship,” said Kerry Bianchi, President and CEO of Visto. “We’re delighted to give her our support as she finishes her degree, and we look forward to seeing her embark on what is sure to be a very successful career journey.”

“In the dynamic field of marketing and advertising, it is industry critical to have a team of diverse and creative thinkers. Nailah Fisher is a great example of a stellar student passionate about the industry using her talent and skills to keep up with the continuous change,” said Marla Kaplowitz, President and CEO, 4A’s.

About Visto

Visto is a technology company dedicated to bringing transparency, interoperability and accountability to digital advertising. The company’s Visto™ Enterprise Advertising Hub is a vendor-agnostic platform that unites the complete ad tech stack in a single user-friendly interface. Brands, media companies and agencies benefit from transparency in managing execution partners, optimizing ad spend, measuring performance and leveraging analytics to drive efficiencies and improve ROI. For more information, contact http://www.vistohub.com.

About the 4As

Founded in 1917, the 4A’s was established to promote, advance and defend the interests of our member agencies, their employees and the industry at large. The organization serves 700+ member agencies across 1,300 offices, which control more than 85% of total U.S. advertising spend. As the leading trade organization for marketing communication agencies, the 4A’s purpose is to help empower its members to deliver insightful creativity that drives commerce, and influences culture all while moving the industry forward. The organization provides community, leadership, advocacy, guidance and best-in-class training that help enable agencies to innovate, evolve and grow. 4A’s Benefits division insures more than 160,000 employees and its D.C. office advocates for policies that best support a thriving advertising industry. The 4A’s Foundation fuels a robust diversity pipeline of talent for its members and the marketing and media industry, fostering the next generation of leaders. The organization is dedicated to, and vested in, our members’ success just as they are dedicated to helping brands create, distribute, and measure effective and insightful advertising and marketing. Visit the 4A’s at http://www.aaaa.org.