Visto Enterprise Ad Hub Expands Integrations to Enable Effective Omnichannel Programmatic Campaign Execution, Management & Reporting

 

API Connections to Facebook, Amazon, AppNexus and Neustar enhance advertisers’ ability to optimize performance across platforms and devices

NEW YORKSept. 26, 2018 /PRNewswire/ — Advertising technology provider Visto today announced the newest set of integrations for the Visto™ Enterprise Ad Hub. The newly-added API connections with several of the largest companies in the digital advertising space will further enhance advertisers’ ability to effectively execute their programmatic campaigns with the in-depth, transparent reporting and analytics needed to ensure the highest return on advertising investment (ROAI).

The new integrations for Visto span ad serving, execution and measurement including:

  • Amazon Advertising API: Manage Sponsored Products campaigns, ad groups, ads, keywords, bids and budgets
  • AppNexus Augmented Line Item (ALI): Advertisers can define the spend allocation with execution platforms, including budget, revenue type, performance goals, bidding strategies, and inventory targeting.
  • Campaign Manager: Formerly DoubleClick Campaign Manager, Campaign Manager is used for trafficking, reporting, and attribution
  • Facebook Marketing API: Manage, optimize and get detailed reports on Facebook ads and audiences
  • Neustar: View and act on precise location data for more effective campaigns using geographic reporting and analytics
  • Oath: Access exclusive native inventory and ad experiences designed for Oath’s leading owned and operated properties such as Yahoo Finance and Huffington Post

“As brands continue to evolve their omnichannel strategies around the customer journey, buyers are looking towards unifying platforms like Visto to be the connection between multiple platforms, inventory, and data sources. Said Shailesh Shukla, General Manager of Digital Performance and Defense business at Neustar. Through our integration, Visto clients can access Neustar IP GeoPoint geolocation decisioning data for unified reporting and optimization.”

Following these integrations, Visto becomes the first advertising hub to support unified campaign set up across display, social, native, search and eCommerce, ensuring seamless execution from a single UI. Other omnichannel capabilities and benefits for Visto users include:

  • Streamlined cross-channel campaign set up and budget allocation which saves time and reduces manual errors
  • Aggregated cross-channel campaign performance monitoring available in a single screen, allowing for easy reallocation and optimization of spend
  • Discrepancy reporting and billing support for better management of yield and working media
  • Targeting options including audiences, geography, dayparting, video placement, screen, device type, recency, inventory and more
  • Integrated ad server creative set up with preview capabilities
  • Reusable keyword packages that can also be optimized across platforms
  • Multi-channel reporting aggregation and custom report building features

“One of Visto’s primary objectives is to make omnichannel programmatic advertising easier, and that’s why we’ve focused on building our platform to unify trafficking, optimization, and reporting across platforms and between technologies,” said Jaisimha Muthegere, Chief Technology Officer at Visto. “With the addition of these integrations, we continue to demonstrate how the unification of best-in-breed technologies in a single interface enables advertisers to be confident their programmatic campaigns are optimized to drive the best results.”

About Visto:

Visto is a technology company dedicated to bringing transparency, interoperability and accountability to digital advertising. The company’s Visto™ Enterprise Advertising Hub is a vendor-agnostic platform that unites the complete ad tech stack in a single user-friendly interface. Brands, media companies and agencies benefit from transparency in managing execution partners, optimizing ad spend, measuring performance and leveraging analytics to drive efficiencies and improve ROI. For more information, visit www.vistohub.com.

Press Contact:

Michelle O’Rourke
Clarity PR for Visto
michelleo@clarity.pr 
646-207-6187

SOURCE Visto – PRNewswire

Related Links

http://www.vistohub.com

Best Programmatic ROI Requires Multi-Platform Strategy, Shows Visto Study

Expansive test featuring multiple formats, KPI’s, execution platforms and publishers shows up to 10x improvement through multi-vendor supply path optimization

NEW YORKJune 21, 2018 /PRNewswire/ — The optimal programmatic media buying strategy requires multiple partners, shows results of a study released today by advertising technology provider Visto. With an estimated 80 percent of digital ad placements purchased using programmatic exchanges, per the Interactive Advertising Bureau (IAB), this finding is a valuable insight for advertisers looking to get the best performance while not over-complicating their ad tech stack.

Visto conducted the study to quantify price, performance and quality variations across formats, buying platforms and methods – even when targeting the same publishers and using the same tactics, just through different partners. Leveraging the Visto™ Enterprise Ad Hub’s Multi-Platform Optimization tool (MPO), the company compared campaigns that were run through four industry-leading execution platforms accessing premium inventory on 50 publisher properties in 10 top metro areas.

The test evaluated both video and display impressions, with uniform bids by format distributed across desktop, mobile and video screens. Using MPO’s single screen UI to assess performance side-by-side and in real time, Visto observed broad performance and quality variations for the same KPI even on the same publisher sites. Further, no single platform delivered the best results in every scenario – rather, each platform performed better under different conditions. Differentials between highest and lowest performers for different KPIs include:

  • A 10x improvement in cost per completed view on Weather.com
  • A 6x difference in viewable CPM for ads served on TheGuardian.com
  • $250,000 higher CPM cost for 100M ad impressions on AOL.com
  • A 5x difference in cost per click for Zillow.com

Visto’s testing with MPO also proved that the platform with the highest cost might not yield the best ad quality scores. Across seven different premium publisher sites, only three had the highest eCPM yield the best viewability. In one case, it was the lowest eCPM platform that had the highest viewability.

“We created the Visto Hub and MPO tool in order to help marketers, agencies and media companies find the best path to performance, and through this test, we can see without a doubt that the ability to evaluate and transact centrally across multiple platforms will drive better return on advertising spend,” stated Kerry Bianchi, President and CEO of Visto. “Those who elect to use just one DSP, SSP or exchange partner, will unfortunately find one size does not fit all.”

According to insights provider Pathmatics, the average advertiser in April 2018 used 4.2 DSP partners for their programmatic buying, and this doesn’t even include additional programmatic technologies such as ad servers, verification and research tools or non-DSP channels like Facebook and Google Adwords.

MPO, developed as part of Visto’s mission to bring transparency, control and operational efficiency to the programmatic ecosystem, offers advertisers the benefit of unified performance and pacing metrics, as well as easy reallocation and optimization of ad spend across channels and formats including search, social, mobile, display, video, native, programmatic TV and more. With a single UI, time-saving workflows and an insight into data across vendors, partners and platforms, MPO enables media buyers to better orchestrate their omnichannel workflow and campaign execution.

The feature augments Visto’s Multi-Platform Allocation (MPA) tool, which automates previously unwieldy and manual ad trafficking processes while eliminating repetitive tasks associated with managing budget and performance across multiple partners. In testing, Visto reduced the time required to implementing an ad buy on numerous disparate platforms by 90 percent.

To view the full report, The Case for Multi-Platform Transparency and Control, visit: http://www.vistohub.com/resources/

About Visto:

Visto is a technology company dedicated to bringing transparency, interoperability and accountability to digital advertising. The company’s Visto™ Enterprise Advertising Hub is a vendor-agnostic platform that unites the complete ad tech stack in a single user-friendly interface. Brands, media companies and agencies benefit from transparency in managing execution partners, optimizing ad spend, measuring performance and leveraging analytics to drive efficiencies and improve ROI. For more information, visit www.vistohub.com.

Press Contact:
Michelle O’Rourke
Clarity PR for Visto
197510@email4pr.com
646-207-6187

SOURCE Visto

Related Links

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http://www.vistohub.com

Visto and the 4A’s Foundation Now Accepting Applications for the 2018 Bill Caspare Memorial Fund Diversity Scholarship

NEW YORK (PRWEB) — Fourth annual award honors digital industry trailblazer by supporting diversity in the next generation of media and data science innovators

Advertising technology provider Visto, in partnership with the American Association of Advertising Agencies (4A’s) Foundation, today announced that applications are being accepted for the 2018 Bill Caspare Memorial Fund Diversity Scholarship. Now in its fourth year, the $10,000 scholarship will be awarded to a talented, diverse student pursuing a career in new media, digital advertising or data science.

First established by Visto (formerly Collective) in 2015 to honor the memory of former senior executive and industry visionary Bill Caspare, the annual award is offered in cooperation with the 4A’s Foundation to provide financial support for future multicultural advertising and media executives. To be eligible for consideration, an applicant must be a full-time student who is a rising undergraduate junior or senior, who identify as African American, Asian American, Hispanic American, Native American, Multiracial or LGBTQ, and has a GPA of 3.25 or above.

“As we enter our fourth year honoring our inspiring colleague and friend, we are excited to see his legacy continued through this next generation of advertising talent,” said Kerry Bianchi, President and CEO at Visto. “Through this scholarship, we are able to support fresh and diverse voices who will be the next wave of influencers in our ever-changing ecosystem.”

“With the advertising industry continuously evolving, it is important to increase diversity in the space, and we’re excited to receive applications from students already using their skills to help innovate digital advertising,” said Marla Kaplowitz, president and CEO, 4A’s. “We look forward to supporting those ready to inspire the next generation in digital media.”

The deadline for applications is June 29, 2018, and the winner will be announced in September. More information and instructions on applying for the Bill Caspare Memorial Fund Diversity Scholarship can be found here.

Original press announcement can be found here.

About Visto
Visto is a technology company dedicated to bringing transparency, interoperability and accountability to digital advertising. The company’s Visto™ Enterprise Advertising Hub is a vendor-agnostic platform that unites the complete ad tech stack in a single user-friendly interface. Brands, media companies and agencies benefit from transparency in managing execution partners, optimizing ad spend, measuring performance and leveraging analytics to drive efficiencies and improve ROI. For more information, contact http://www.vistohub.com.

About the 4As
Founded in 1917, the 4A’s was established to promote, advance and defend the interests of our member agencies, their employees and the industry at large. The organization serves 700+ member agencies across 1,300 offices, which control more than 85% of total U.S. advertising spend. As the leading trade organization for marketing communication agencies, the 4A’s purpose is to help empower its members to deliver insightful creativity that drives commerce, and influences culture all while moving the industry forward. The organization provides community, leadership, advocacy, guidance and best-in-class training that help enable agencies to innovate, evolve and grow. 4A’s Benefits division insures more than 160,000 employees and its D.C. office advocates for policies that best support a thriving advertising industry. The 4A’s Foundation fuels a robust diversity pipeline of talent for its members and the marketing and media industry, fostering the next generation of leaders. The organization is dedicated to, and vested in, our members’ success just as they are dedicated to helping brands create, distribute, and measure effective and insightful advertising and marketing. Visit the 4A’s at http://www.aaaa.org.

Press Contact:
Michelle O’Rourke
Clarity PR for Visto
michelleo(at)clarity.pr
(646)-207-6187

Visto Simplifies Cross-Platform Programmatic Ad Campaigns with New Optimization Tool

Next evolution of Enterprise Ad Hub enables real-time reallocation across multiple platforms for smarter, more effective media buys

NEW YORKFeb. 21, 2018 /PRNewswire/ — Advertising technology provider Visto™ today announced the launch of its Multi-Platform Optimization tool (MPO) for programmatic advertising campaigns. As part of the Visto Enterprise Ad Hub, MPO provides unified performance and pacing metrics, as well as easy reallocation and optimization of ad spend across Search, Social, DSPs, SSPs, Publishers and exchanges from a single screen.

MPO continues to deliver on the promise of Visto’s Enterprise Advertising Hub, created to bring transparency, control and operational efficiency to the programmatic ecosystem. Through Visto’s time saving workflow and unification of transparent data across multiple vendors, partners and platforms in one place, advertisers save time and boost ROI. Additionally, MPO enables media buyers to:

  • Compare performance side by side across execution partners on one screen
  • Review and analyze multiple real-time delivery metrics to identify optimization opportunities across platforms
  • Reallocate distribution in a single step
  • Identify any pacing or delivery discrepancies requiring adjusted bids

The Multi-Platform Optimization (MPO) feature augments Visto’s Multi-Platform Allocation (MPA) tool, which automates previously unwieldy and manual ad trafficking processes while eliminating repetitive tasks associated with managing budget and performance across multiple partners. MPO builds on MPA’s benefits by adding the ability once a campaign is live to monitor and modify buys from a single screen based on real-time data on delivery, spend, ad units, KPIs, margins, discrepancies and more. In preliminary testing, MPO users were able to optimize a single line in a campaign across three execution platforms in 8 steps, reduced from 55 when using each native platform.

“At Visto, we fully understand the pain points experienced by digital advertisers as a result of the complex and often onerous programmatic ecosystem, so we’ve made creating better transparency and control our mission,”said Kerry Bianchi, President and CEO of Visto. “We see the launch of MPO within the Visto Ad Hub as a giant step toward this ultimate goal: providing agencies, marketers, media and data companies with easy to use tools that allow them to efficiently and effectively manage their advertising spend.”

For more information, download the product brief at http://www.vistohub.com/resources/

About Visto:

Visto is a technology company dedicated to bringing transparency, interoperability and accountability to digital advertising. The company’s Visto™ Enterprise Advertising Hub is a vendor-agnostic platform that unites the complete ad tech stack in a single user-friendly interface. Brands, media companies and agencies benefit from transparency in managing execution partners, optimizing ad spend, measuring performance and leveraging analytics to drive efficiencies and improve ROI. For more information, contact www.vistohub.com.

Press Contact:

Michelle O’Rourke
Clarity PR for Visto
190678@email4pr.com
646-207-6187

Visto Grows Leadership Team, Adding Seasoned Revenue Leader and Former Ad Agency Executive Steve Moynihan as SVP Platform Sales

Enterprise SaaS and digital advertising expert joins to accelerate adoption of transparent ad tech platform with brand advertisers

With executive experience in both advertising and SaaS software, Moynihan is uniquely positioned to advance Visto’s mission of helping clients unify their disparate programmatic partners into Visto’s agnostic hub that allows them to buy, manage, analyze, reallocate and optimize cross-platform campaigns in a single easy to use UI. He began working in software sales following an 18-year career in agency leadership roles, during which he led media strategy for companies including Volkswagen, Fidelity and MasterCard. Most recently, he was Vice President, Sales at OneSpot, where he helped Fortune 500 brands implement effective content personalization solutions. Prior to that, he served as VP, Sales at RichRelevance as well as, VP, Sales for JiWire (now NinthDecimal).

“Steve’s professional background and expertise make him an ideal advocate for Visto and a great consultant to help our clients achieve better transparency and control across their programmatic partners,” said Kerry Bianchi, CEO of Visto. “Steve’s firsthand experience in the space means he understands the challenges from a client’s point of view and can help them customize our agnostic platform so they can more easily navigate and orchestrate their unique set of programmatic vendors for better ROI and performance ”

“As the calls to ‘clean up the supply chain’ and conversations on ad fraud continue, Visto has already demonstrated its leadership by building a solution instead of just paying lip service,” stated Moynihan. “I’m elated to join a company that is on the leading edge of programmatic innovation, they’ve made innovation the core of their business for the future.”

About Visto:

Visto is a technology company dedicated to bringing transparency, interoperability and accountability to digital advertising. The company’s Visto™ Enterprise Advertising Hub is a vendor-agnostic platform that unites the complete ad tech stack in a single user-friendly interface. Brands, media companies and agencies benefit from transparency in managing execution partners, optimizing ad spend, measuring performance and leveraging analytics to drive efficiencies and improve ROI. For more information, contact http://www.vistohub.com.

Press Contact:
Michelle O’Rourke
Clarity PR for Visto
michelleo@clairty.pr
646-207-6187

Zeta Global Leads Investment in Visto’s Enterprise Ad Hub for Programmatic Technology

Visto software to power Zeta’s data driven programmatic offering as part of comprehensive strategic partnership

NEW YORKJan. 16, 2018 /PRNewswire/ — Visto, the Enterprise Ad Hub for programmatic media, today announced an investment by Zeta Global, the data-driven marketing technology company that operates the largest independent Marketing Cloud and Data Cloud, to further develop Visto’s agnostic workflow and analytics platform. A show of support for Visto’s mission to provide transparent, programmatic enterprise solutions, the investment also reflects Zeta’s focus on bringing marketing automation technology that helps brands simplify the complexity of the digital marketing ecosystem.

As part of a broader strategic partnership, Zeta has signed a multi-year Visto license commitment and will integrate Visto’s workflow and execution capabilities into Zeta’s Gartner Magic Quadrant rated platform, ZetaHub. In addition, Zeta will be Visto’s channel partner to provide programmatic solutions to its clients. As part of the agreement, Zeta will acquire Compass, Visto’s programmatic execution and optimization arm, encompassing sales, operations and client services to extend and enhance Zeta’s programmatic capabilities and further leverage Zeta’s people-based data assets for its clients.

“We are excited that Zeta Global has made a strategic investment in Visto, which enables Zeta to provide more automated workflow, campaign management and optimization to their clients’ programmatic buys to gain better visibility, efficiency and performance,” said Visto’s CEO Kerry Bianchi. “Visto is committed to bringing transparency and control to digital advertising, satisfying the growing demands of agencies, media companies and marketers alike. With this deal, Zeta also gains scale and expertise to help their clients leverage their proprietary data and omni-channel orchestration technology to eliminate waste, gain insights and improve ROI.”

Through this investment and partnership, Visto continues its rise as a SaaS technology company, with continued focus on its flagship Visto Enterprise Ad Hub and Zeta strengthens its omni-channel solutions. The two organizations share a belief that the combination of data, technology, and automation is a winning combination for marketers as they seek to capitalize on the promise of data-driven marketing.

“Zeta has been at the forefront of the shift to addressable, accountable marketing across all digital channels. Building on our acquisitions of Disqus to enhance and extend our proprietary data set and Boomtrain to bring Artificial Intelligence that simplifies the complexity of people-based marketing, this partnership brings us closer to our vision of delivering 1:1 marketing at scale for leading brands,” said Steven Gerber, President & Chief Operating Officer at Zeta Global who will be joining the Visto Board of Directors. “By investing in Visto’s technology and integrating its programmatic execution and optimization unit into our ZX division, our clients will have access to expanded assets and capabilities to identify, reach, engage and drive behavior from their best customers and prospects.”

About Visto:

Visto is a technology company dedicated to bringing transparency, interoperability and accountability to digital advertising. The company’s Visto™ Enterprise Advertising Hub is a vendor-agnostic platform that unites the complete ad tech stack in a single user-friendly interface. Brands, media companies and agencies benefit from transparency in managing execution partners, optimizing ad spend, measuring performance and leveraging analytics to drive efficiencies and improve ROI. For more information, contact www.vistohub.com.

About Zeta Global:

Zeta is a data-driven marketing technology innovator whose SaaS-based marketing cloud helps 800+ Fortune 1000 and Middle Market brands acquire, retain and grow customer relationships through actionable data, advanced analytics and Artificial Intelligence. Founded by David A. Steinberg and John Sculley (former CEO of Apple and Pepsi-Cola) in 2007, the Company’s highly rated ZetaHub technology platform has been recognized in Gartner’s Magic Quadrant for Digital Marketing Hubs (February 2017) and in its Magic Quadrant for Multichannel Campaign Management (April 2017) competing with offerings from Oracle, IBM, Salesforce and Adobe. Operating on four continents with 1,300+ employees, the company is headquartered in New York City, with key offices in Silicon Valley, BostonNashvilleLondon, and Hyderabad, India.

Press Contact:

Michelle O’Rourke
Clarity PR for Visto
188722@email4pr.com
646-207-6187

Link to the official press release can be found here.

Visto Announces New Executive Team with Focus on Driving Innovation in Transparent Ad Tech Solutions

Technology, finance and marketing leadership additions position Visto for accelerated growth

NEW YORKNov. 20, 2017 /PRNewswire/ — Advertising technology provider Visto today announced several enhancements to the company’s senior management team, reflecting the company’s strong commitment to the development of forward-thinking, technology-driven solutions that address key pain points in the programmatic advertising ecosystem. The announcement follows the news that the company, formerly known as Collective, has become Visto, reinforcing the focus on its flagship product offering, the Visto™ Enterprise Ad Hub, an agnostic systems integrator for programmatic technology partners that empowers agencies, media companies and brands.

Appointed as Chief Technology Officer is Jaisimha Muthegere, who most recently led the development of the Visto Hub as a Senior Vice President. With over 25 years global experience directing, delivering and supporting development of enterprise and internet market-driven software products, Muthegere has been a critical driver behind Visto’s push for transparency throughout the ad tech stack. As CTO, he will oversee Visto’s global product and engineering teams, spearheading further innovation and development of the solution that brings brands, agencies and media companies control and visibility into the best path to advertising performance.

Michelle Nathan has been named Chief Financial Officer for Visto overseeing finance, legal and facilities for the company. Nathan was most recently Collective’s Senior Vice President of Strategy and Operations and brings with her an extensive background in corporate finance, financial planning and analysis and strategic planning. With over 25 years experience in leadership roles for companies including Blue Cross/Blue Shield, Cablevision, Hachette Filipacchi Media and market research company the NPD Group, Nathan is charged with driving operational efficiency across the organization while adding strategic business support during this growth stage for Visto.

Visto has also brought on Daryl McNutt as Vice President of Marketing, with responsibility for building the Visto brand as well as the development and execution of growth initiatives for the company and the Visto Hub. With over 20 years experience in leadership roles at innovative startups and technology companies, including Drawbridge, BrightRoll, comScore and Specific Media (acquired by Time, Inc.), McNutt brings to Visto considerable knowledge of marketing, analytics, research and business intelligence for fast-growth digital technology companies.

“With the release of our Enterprise Ad Hub, our branding change to Visto and the debut of our seasoned executive team, we are poised for incredible growth,” stated CEO Kerry Bianchi. “The advertising industry has been ready for a revolution, and we are now ready to be at its forefront. Our mission is to bring transparency to the ecosystem and empower brands, agencies and media companies to gain clear analytics across their vendor stack, coupled with automation and efficiency in activation, creating a virtuous loop that drives performance overall.”

Visto established its reputation for innovation in advertising technology over the past decade. They hold five patents that contribute to the Visto Hub’s unique capabilities for classification, tracking, targeting and reporting. Built as a vendor-neutral platform, the Visto Hub has over 30 integration partnerships and the ability to connect nearly any technology via API. Current clients include: media companies such as Tegna, Viamedia and Hearst; and agencies including Allscope and Swirl.

About Visto
Visto is a technology company dedicated to bringing transparency, interoperability and accountability to digital advertising. The company’s Visto™ Enterprise Advertising Hub is a vendor-agnostic platform that unites the complete ad tech stack in a single user-friendly interface. Brands, media companies and agencies benefit from transparency in managing execution partners, optimizing ad spend, measuring performance and leveraging analytics to drive efficiencies and improve ROI. For more information, contact www.vistohub.com.

Press Contact:

Sherry Smith
Clarity PR for Visto
185743@email4pr.com
917-545-6493

Link to the official press release can be found here.

Collective Becomes Visto, Reflecting Company’s Focus on Forward-Thinking Advertising Technology

The new name highlights the company’s focus on developing software and services that bring greater transparency and control to the programmatic ecosystem

NEW YORKOct. 25, 2017 /PRNewswire/ — Advertising technology provider Collective today announced its new branding as Visto, a move that follows the successful launch of the company’s flagship Visto™ Enterprise Advertising Hub earlier this year. The new Visto name, accompanying logo, tagline and brand design reflect the company’s technology-driven DNA and a mission that puts transparency at its heart.

Visto’s purpose is to provide enterprises with agnostic solutions and services to connect their programmatic stack, bringing openness and interoperability to the digital media ecosystem and control and visibility into the best path to performance. The Visto Hub provides flexibility and scale while reducing operational inefficiency and bringing much-needed clarity to mitigate unnecessary tech taxes while increasing working media.

Visto’s tagline, “At the Center of Programmatic Media,” reflects the company’s deep understanding of the crowded crossroads of ad stack vendors and its positioning as a forerunner that is bringing better programmatic visibility to media companies, brands and agencies. Offering either software, services or a combination of the two, Visto provides varying levels of support depending on the enterprise need.

Visto addresses the ad industry’s operational inefficiencies and lack of transparency, the cause of billions of dollars in wasted media spend each year, by uniting the entire advertising supply chain into a single, vendor-neutral and user-friendly interface from which an enterprise can buy, manage and analyze all of their campaigns. Visto’s approach enables media companies, brands and agencies to mix, match, test and compare programmatic vendors and metrics. Whether self or managed service, Visto provides comprehensive, all-in-one reporting and visibility into where ad spend is going, brand safety and ad fraud metrics, as well as what campaign components are performing, empowering enterprises to optimize in real time based on those insights.

Gartner notes, “Marketing leaders accountable for advertising results face both new opportunities and an uphill climb. Emerging formats and channels create new avenues of persuasion, using algorithms to optimize for greater efficiency. But digital innovation has shown to be a double-edged sword…Ad tech tools themselves are becoming more sophisticated, as internal and external troves of customer data expand — a complexity compounded by a wide array of data and service providers…Marketers must embrace a smarter process and stronger capabilities to create awareness, desire and trust among their most profitable segments.” (Gartner, Advertising Primer for 2017Martin KihnFebruary 2, 2017).

“We are excited to officially launch Visto, a company with technology-driven DNA a new core product and a mission that puts transparency at its heart,” said Visto CEO Kerry Bianchi. “Visto is dedicated to bringing visibility into digital advertising, satisfying the growing demands of vendors, agencies, media companies and brands alike. We’re excited to be at the forefront of this new era of clarity and control in advertising.”

Collective, which has a history of innovation in advertising technology, currently holds five patents that contribute to Visto’s unique capabilities for classification, tracking, targeting and reporting. The company first debuted self-service-reporting functionality in 2015, followed by self-service campaign execution in 2016. Built as a vendor-neutral platform, the Visto Hub has over 30 integration partnerships and the ability to connect nearly any technology via API. Current clients include: media companies such as Tegna, Viamedia and Hearst; and agencies including Allscope and Swirl.

About Visto
Visto is a technology company dedicated to bringing transparency, interoperability and accountability to digital advertising. The company’s Visto™ Enterprise Advertising Hub is a vendor-agnostic platform that unites the complete ad tech stack in a single user-friendly interface. Brands, media companies and agencies benefit from transparency in managing execution partners, optimizing ad spend, measuring performance and leveraging analytics to drive efficiencies and improve ROI. For more information, contact www.vistohub.com.

Press Contact
Tess VandenDolder
Clarity PR for Visto
182071@email4pr.com
646-934-6924

View original content with multimedia: http://www.prnewswire.com/news-releases/collective-becomes-visto-reflecting-companys-focus-on-forward-thinking-advertising-technology-300542840.html

Collective and the 4A’s Foundation Announce the 2017 Winner of The Collective Bill Caspare Memorial Fund Scholarship

Scholarship to support student recipient’s pursuit of an advertising and media career

NEW YORKOct. 3, 2017 /PRNewswire/ — Collective, the technology company bringing transparency to programmatic media, announced today that University of California, Berkeley senior Nathaniel Medina has been awarded the third annual Bill Caspare Memorial Fund Scholarship. Established to support multicultural students pursuing careers in advertising and media. The $10,000 award will aid Medina as he completes his business administration studies, in which he is focusing on marketing and technology.

Medina was selected in part for his academic record, industry involvement and community leadership. A proud member of the Hispanic American community, Medina celebrates his heritage by serving as historian chair of Hermanos Unidos de UC Berkeley, a Chicano and Latino fraternity, and project manager of DiversaTech, a student-run technology consulting organization. He is also a program fellow at Management Leadership for Tomorrow, a nonprofit organization guiding multicultural youth along their educational and career paths. Medina has completed internships at Facebook, Google and the Center for Information Technology Research in the Interest of Society (CITRIS).

“We are honored to continue Bill’s legacy by bolstering the education of talented and diverse youth. Nathaniel embodies the qualities that this scholarship was created to nurture, demonstrating intelligence as well as leadership in his community. He’s clearly passionate about the industry and has already shown his ability to seize amazing opportunities. We are happy to support Nathaniel in his education, and wish him a successful career,” said Kerry Bianchi, CEO of Collective.

Established in 2015 by Collective and The 4As, the national trade organization representing advertising agencies in the US, the scholarship commemorates Bill Caspare, a former senior executive with Collective. The fund provides a variety of resources including scholarships that allow students and young professionals of diverse ethnic and cultural backgrounds to explore careers in new media, data science and product development. This includes all rising college juniors and seniors who identify as African American, Asian American, Hispanic American, Native American, Multiracial or LBGTQ.

Last year’s winner was Cindy Almonte, an alumnus of Ringling College of Art and Design, who majored in Advertising Design.

To learn more about the scholarship visit: http://www.collective.com/scholarship/

About Collective
Collective is a technology company dedicated to bringing transparency, interoperability and accountability to digital advertising. The company’s Visto™ Enterprise Advertising Hub is a vendor-agnostic platform that unites the complete ad tech stack in a single user-friendly interface. Brands and agencies benefit from transparency in managing execution partners, optimizing ad spend, measuring performance and leveraging analytics to drive efficiencies and improve ROI. For more information, contact www.collective.com.

About the 4As
The 4A’s is the catalyst for bringing together the right people in the right places at the right time to address the advertising industry’s most critical business issues. It provides leadership, advocacy, guidance and community to its members and the industry at large, with proprietary access to the people, information and tools needed to make smarter management decisions. Its mission is to help agencies become more successful. Visit the 4A’s at www.aaaa.org.

Press Contact
Sherry Smith
Clarity PR for Collective
178852@email4pr.com
(917)-545-6493

SOURCE Collective

Related Links

http://www.collective.com

Collective Launches Multi-Platform Ad Management Tool In Visto™ Enterprise Advertising Hub

NEW YORK, Sept. 13, 2017 /PRNewswire/ — Advertising technology innovator Collective today announced the release of its Multi-Platform Ad (MPA) management tool as part of its Visto™ Enterprise Advertising Hub. The new solution was created to add efficiency and speed to previously cumbersome campaign workflow processes, leveraging automation to alleviate the manual burden of ad trafficking and to eliminate repetitive tasks associated with managing budget and performance across multiple partners.

Using MPA, enterprises can select targeting parameters such as desired screen, format, audience, geography, etc. and then select multiple media buying platforms and screens to which the ad can be pushed directly from the Visto UI. During beta testing, Visto users experienced a 92 percent decrease in the time it takes to set up an ad buy. Beta testers using the non-Visto process, setting up an ad via five individual execution platforms, spent a total of 85 minutes to set up their media buy. By comparison, those using MPA in Visto required only 7 minutes to accomplish the same set up across the same five platforms.

Other benefits of MPA include:

  • Easy distribution or re-allocation of the budget or impression goal across partners
  • Automatic calculation of the budget or unit amount across partners based on the share of buy allocation, eliminating manual math and reducing the potential for human errors
  • Leverage streamlined targeting and administrative options including white/black lists and verification partners
  • View overall performance and spend across all platforms in one place

MPA is the latest feature to be added to the Visto platform, which simplifies the advertising workflow through the ability to access multiple media buying platforms (including DSPs, SSPs, exchanges, APIs and publisher-direct) in one UI. Visto then allows you to analyze, reallocate, and optimize performance with easy-to-use analytics that integrate ad serving, execution, creative and targeting across your multi-platform campaigns.

“At Collective, we are dedicated to simplifying digital advertising, bringing ease and transparency to what has become complex, confusing and often wasteful,” said Kerry Bianchi, CEO of Collective. “We’re excited to be first to market with a tool that brings immediate, tangible benefits directly to our clients, streamlining their workflow, increasing their productivity and ultimately helping them gain the maximum value from their ad spend.”

About Collective
Collective is a technology company dedicated to bringing transparency, interoperability and accountability to digital advertising. The company’s Visto™ Enterprise Advertising Hub is a vendor-agnostic platform that unites the complete ad tech stack in a single user-friendly interface. Brands and agencies benefit from transparency in managing execution partners, optimizing ad spend, measuring performance and leveraging analytics to drive efficiencies and improve ROI. For more information, contact www.collective.com.

Contact:
Tess VandenDolder
Clarity PR for Collective
646-934-6924