Visto Simplifies Cross-Platform Programmatic Ad Campaigns with New Optimization Tool

Next evolution of Enterprise Ad Hub enables real-time reallocation across multiple platforms for smarter, more effective media buys

NEW YORKFeb. 21, 2018 /PRNewswire/ — Advertising technology provider Visto™ today announced the launch of its Multi-Platform Optimization tool (MPO) for programmatic advertising campaigns. As part of the Visto Enterprise Ad Hub, MPO provides unified performance and pacing metrics, as well as easy reallocation and optimization of ad spend across Search, Social, DSPs, SSPs, Publishers and exchanges from a single screen.

MPO continues to deliver on the promise of Visto’s Enterprise Advertising Hub, created to bring transparency, control and operational efficiency to the programmatic ecosystem. Through Visto’s time saving workflow and unification of transparent data across multiple vendors, partners and platforms in one place, advertisers save time and boost ROI. Additionally, MPO enables media buyers to:

  • Compare performance side by side across execution partners on one screen
  • Review and analyze multiple real-time delivery metrics to identify optimization opportunities across platforms
  • Reallocate distribution in a single step
  • Identify any pacing or delivery discrepancies requiring adjusted bids

The Multi-Platform Optimization (MPO) feature augments Visto’s Multi-Platform Allocation (MPA) tool, which automates previously unwieldy and manual ad trafficking processes while eliminating repetitive tasks associated with managing budget and performance across multiple partners. MPO builds on MPA’s benefits by adding the ability once a campaign is live to monitor and modify buys from a single screen based on real-time data on delivery, spend, ad units, KPIs, margins, discrepancies and more. In preliminary testing, MPO users were able to optimize a single line in a campaign across three execution platforms in 8 steps, reduced from 55 when using each native platform.

“At Visto, we fully understand the pain points experienced by digital advertisers as a result of the complex and often onerous programmatic ecosystem, so we’ve made creating better transparency and control our mission,”said Kerry Bianchi, President and CEO of Visto. “We see the launch of MPO within the Visto Ad Hub as a giant step toward this ultimate goal: providing agencies, marketers, media and data companies with easy to use tools that allow them to efficiently and effectively manage their advertising spend.”

For more information, download the product brief at https://www.vistohub.com/resources/

About Visto:

Visto is a technology company dedicated to bringing transparency, interoperability and accountability to digital advertising. The company’s Visto™ Enterprise Advertising Hub is a vendor-agnostic platform that unites the complete ad tech stack in a single user-friendly interface. Brands, media companies and agencies benefit from transparency in managing execution partners, optimizing ad spend, measuring performance and leveraging analytics to drive efficiencies and improve ROI. For more information, contact www.vistohub.com.

Press Contact:

Michelle O’Rourke
Clarity PR for Visto
190678@email4pr.com
646-207-6187

Visto Grows Leadership Team, Adding Seasoned Revenue Leader and Former Ad Agency Executive Steve Moynihan as SVP Platform Sales

Enterprise SaaS and digital advertising expert joins to accelerate adoption of transparent ad tech platform with brand advertisers

With executive experience in both advertising and SaaS software, Moynihan is uniquely positioned to advance Visto’s mission of helping clients unify their disparate programmatic partners into Visto’s agnostic hub that allows them to buy, manage, analyze, reallocate and optimize cross-platform campaigns in a single easy to use UI. He began working in software sales following an 18-year career in agency leadership roles, during which he led media strategy for companies including Volkswagen, Fidelity and MasterCard. Most recently, he was Vice President, Sales at OneSpot, where he helped Fortune 500 brands implement effective content personalization solutions. Prior to that, he served as VP, Sales at RichRelevance as well as, VP, Sales for JiWire (now NinthDecimal).

“Steve’s professional background and expertise make him an ideal advocate for Visto and a great consultant to help our clients achieve better transparency and control across their programmatic partners,” said Kerry Bianchi, CEO of Visto. “Steve’s firsthand experience in the space means he understands the challenges from a client’s point of view and can help them customize our agnostic platform so they can more easily navigate and orchestrate their unique set of programmatic vendors for better ROI and performance ”

“As the calls to ‘clean up the supply chain’ and conversations on ad fraud continue, Visto has already demonstrated its leadership by building a solution instead of just paying lip service,” stated Moynihan. “I’m elated to join a company that is on the leading edge of programmatic innovation, they’ve made innovation the core of their business for the future.”

About Visto:

Visto is a technology company dedicated to bringing transparency, interoperability and accountability to digital advertising. The company’s Visto™ Enterprise Advertising Hub is a vendor-agnostic platform that unites the complete ad tech stack in a single user-friendly interface. Brands, media companies and agencies benefit from transparency in managing execution partners, optimizing ad spend, measuring performance and leveraging analytics to drive efficiencies and improve ROI. For more information, contact http://www.vistohub.com.

Press Contact:
Michelle O’Rourke
Clarity PR for Visto
michelleo@clairty.pr
646-207-6187

Zeta Global Leads Investment in Visto’s Enterprise Ad Hub for Programmatic Technology

Visto software to power Zeta’s data driven programmatic offering as part of comprehensive strategic partnership

NEW YORKJan. 16, 2018 /PRNewswire/ — Visto, the Enterprise Ad Hub for programmatic media, today announced an investment by Zeta Global, the data-driven marketing technology company that operates the largest independent Marketing Cloud and Data Cloud, to further develop Visto’s agnostic workflow and analytics platform. A show of support for Visto’s mission to provide transparent, programmatic enterprise solutions, the investment also reflects Zeta’s focus on bringing marketing automation technology that helps brands simplify the complexity of the digital marketing ecosystem.

As part of a broader strategic partnership, Zeta has signed a multi-year Visto license commitment and will integrate Visto’s workflow and execution capabilities into Zeta’s Gartner Magic Quadrant rated platform, ZetaHub. In addition, Zeta will be Visto’s channel partner to provide programmatic solutions to its clients. As part of the agreement, Zeta will acquire Compass, Visto’s programmatic execution and optimization arm, encompassing sales, operations and client services to extend and enhance Zeta’s programmatic capabilities and further leverage Zeta’s people-based data assets for its clients.

“We are excited that Zeta Global has made a strategic investment in Visto, which enables Zeta to provide more automated workflow, campaign management and optimization to their clients’ programmatic buys to gain better visibility, efficiency and performance,” said Visto’s CEO Kerry Bianchi. “Visto is committed to bringing transparency and control to digital advertising, satisfying the growing demands of agencies, media companies and marketers alike. With this deal, Zeta also gains scale and expertise to help their clients leverage their proprietary data and omni-channel orchestration technology to eliminate waste, gain insights and improve ROI.”

Through this investment and partnership, Visto continues its rise as a SaaS technology company, with continued focus on its flagship Visto Enterprise Ad Hub and Zeta strengthens its omni-channel solutions. The two organizations share a belief that the combination of data, technology, and automation is a winning combination for marketers as they seek to capitalize on the promise of data-driven marketing.

“Zeta has been at the forefront of the shift to addressable, accountable marketing across all digital channels. Building on our acquisitions of Disqus to enhance and extend our proprietary data set and Boomtrain to bring Artificial Intelligence that simplifies the complexity of people-based marketing, this partnership brings us closer to our vision of delivering 1:1 marketing at scale for leading brands,” said Steven Gerber, President & Chief Operating Officer at Zeta Global who will be joining the Visto Board of Directors. “By investing in Visto’s technology and integrating its programmatic execution and optimization unit into our ZX division, our clients will have access to expanded assets and capabilities to identify, reach, engage and drive behavior from their best customers and prospects.”

About Visto:

Visto is a technology company dedicated to bringing transparency, interoperability and accountability to digital advertising. The company’s Visto™ Enterprise Advertising Hub is a vendor-agnostic platform that unites the complete ad tech stack in a single user-friendly interface. Brands, media companies and agencies benefit from transparency in managing execution partners, optimizing ad spend, measuring performance and leveraging analytics to drive efficiencies and improve ROI. For more information, contact www.vistohub.com.

About Zeta Global:

Zeta is a data-driven marketing technology innovator whose SaaS-based marketing cloud helps 800+ Fortune 1000 and Middle Market brands acquire, retain and grow customer relationships through actionable data, advanced analytics and Artificial Intelligence. Founded by David A. Steinberg and John Sculley (former CEO of Apple and Pepsi-Cola) in 2007, the Company’s highly rated ZetaHub technology platform has been recognized in Gartner’s Magic Quadrant for Digital Marketing Hubs (February 2017) and in its Magic Quadrant for Multichannel Campaign Management (April 2017) competing with offerings from Oracle, IBM, Salesforce and Adobe. Operating on four continents with 1,300+ employees, the company is headquartered in New York City, with key offices in Silicon Valley, BostonNashvilleLondon, and Hyderabad, India.

Press Contact:

Michelle O’Rourke
Clarity PR for Visto
188722@email4pr.com
646-207-6187

Link to the official press release can be found here.

Visto Announces New Executive Team with Focus on Driving Innovation in Transparent Ad Tech Solutions

Technology, finance and marketing leadership additions position Visto for accelerated growth

NEW YORKNov. 20, 2017 /PRNewswire/ — Advertising technology provider Visto today announced several enhancements to the company’s senior management team, reflecting the company’s strong commitment to the development of forward-thinking, technology-driven solutions that address key pain points in the programmatic advertising ecosystem. The announcement follows the news that the company, formerly known as Collective, has become Visto, reinforcing the focus on its flagship product offering, the Visto™ Enterprise Ad Hub, an agnostic systems integrator for programmatic technology partners that empowers agencies, media companies and brands.

Appointed as Chief Technology Officer is Jaisimha Muthegere, who most recently led the development of the Visto Hub as a Senior Vice President. With over 25 years global experience directing, delivering and supporting development of enterprise and internet market-driven software products, Muthegere has been a critical driver behind Visto’s push for transparency throughout the ad tech stack. As CTO, he will oversee Visto’s global product and engineering teams, spearheading further innovation and development of the solution that brings brands, agencies and media companies control and visibility into the best path to advertising performance.

Michelle Nathan has been named Chief Financial Officer for Visto overseeing finance, legal and facilities for the company. Nathan was most recently Collective’s Senior Vice President of Strategy and Operations and brings with her an extensive background in corporate finance, financial planning and analysis and strategic planning. With over 25 years experience in leadership roles for companies including Blue Cross/Blue Shield, Cablevision, Hachette Filipacchi Media and market research company the NPD Group, Nathan is charged with driving operational efficiency across the organization while adding strategic business support during this growth stage for Visto.

Visto has also brought on Daryl McNutt as Vice President of Marketing, with responsibility for building the Visto brand as well as the development and execution of growth initiatives for the company and the Visto Hub. With over 20 years experience in leadership roles at innovative startups and technology companies, including Drawbridge, BrightRoll, comScore and Specific Media (acquired by Time, Inc.), McNutt brings to Visto considerable knowledge of marketing, analytics, research and business intelligence for fast-growth digital technology companies.

“With the release of our Enterprise Ad Hub, our branding change to Visto and the debut of our seasoned executive team, we are poised for incredible growth,” stated CEO Kerry Bianchi. “The advertising industry has been ready for a revolution, and we are now ready to be at its forefront. Our mission is to bring transparency to the ecosystem and empower brands, agencies and media companies to gain clear analytics across their vendor stack, coupled with automation and efficiency in activation, creating a virtuous loop that drives performance overall.”

Visto established its reputation for innovation in advertising technology over the past decade. They hold five patents that contribute to the Visto Hub’s unique capabilities for classification, tracking, targeting and reporting. Built as a vendor-neutral platform, the Visto Hub has over 30 integration partnerships and the ability to connect nearly any technology via API. Current clients include: media companies such as Tegna, Viamedia and Hearst; and agencies including Allscope and Swirl.

About Visto
Visto is a technology company dedicated to bringing transparency, interoperability and accountability to digital advertising. The company’s Visto™ Enterprise Advertising Hub is a vendor-agnostic platform that unites the complete ad tech stack in a single user-friendly interface. Brands, media companies and agencies benefit from transparency in managing execution partners, optimizing ad spend, measuring performance and leveraging analytics to drive efficiencies and improve ROI. For more information, contact www.vistohub.com.

Press Contact:

Sherry Smith
Clarity PR for Visto
185743@email4pr.com
917-545-6493

Link to the official press release can be found here.

Collective Becomes Visto, Reflecting Company’s Focus on Forward-Thinking Advertising Technology

The new name highlights the company’s focus on developing software and services that bring greater transparency and control to the programmatic ecosystem

NEW YORKOct. 25, 2017 /PRNewswire/ — Advertising technology provider Collective today announced its new branding as Visto, a move that follows the successful launch of the company’s flagship Visto™ Enterprise Advertising Hub earlier this year. The new Visto name, accompanying logo, tagline and brand design reflect the company’s technology-driven DNA and a mission that puts transparency at its heart.

Visto’s purpose is to provide enterprises with agnostic solutions and services to connect their programmatic stack, bringing openness and interoperability to the digital media ecosystem and control and visibility into the best path to performance. The Visto Hub provides flexibility and scale while reducing operational inefficiency and bringing much-needed clarity to mitigate unnecessary tech taxes while increasing working media.

Visto’s tagline, “At the Center of Programmatic Media,” reflects the company’s deep understanding of the crowded crossroads of ad stack vendors and its positioning as a forerunner that is bringing better programmatic visibility to media companies, brands and agencies. Offering either software, services or a combination of the two, Visto provides varying levels of support depending on the enterprise need.

Visto addresses the ad industry’s operational inefficiencies and lack of transparency, the cause of billions of dollars in wasted media spend each year, by uniting the entire advertising supply chain into a single, vendor-neutral and user-friendly interface from which an enterprise can buy, manage and analyze all of their campaigns. Visto’s approach enables media companies, brands and agencies to mix, match, test and compare programmatic vendors and metrics. Whether self or managed service, Visto provides comprehensive, all-in-one reporting and visibility into where ad spend is going, brand safety and ad fraud metrics, as well as what campaign components are performing, empowering enterprises to optimize in real time based on those insights.

Gartner notes, “Marketing leaders accountable for advertising results face both new opportunities and an uphill climb. Emerging formats and channels create new avenues of persuasion, using algorithms to optimize for greater efficiency. But digital innovation has shown to be a double-edged sword…Ad tech tools themselves are becoming more sophisticated, as internal and external troves of customer data expand — a complexity compounded by a wide array of data and service providers…Marketers must embrace a smarter process and stronger capabilities to create awareness, desire and trust among their most profitable segments.” (Gartner, Advertising Primer for 2017Martin KihnFebruary 2, 2017).

“We are excited to officially launch Visto, a company with technology-driven DNA a new core product and a mission that puts transparency at its heart,” said Visto CEO Kerry Bianchi. “Visto is dedicated to bringing visibility into digital advertising, satisfying the growing demands of vendors, agencies, media companies and brands alike. We’re excited to be at the forefront of this new era of clarity and control in advertising.”

Collective, which has a history of innovation in advertising technology, currently holds five patents that contribute to Visto’s unique capabilities for classification, tracking, targeting and reporting. The company first debuted self-service-reporting functionality in 2015, followed by self-service campaign execution in 2016. Built as a vendor-neutral platform, the Visto Hub has over 30 integration partnerships and the ability to connect nearly any technology via API. Current clients include: media companies such as Tegna, Viamedia and Hearst; and agencies including Allscope and Swirl.

About Visto
Visto is a technology company dedicated to bringing transparency, interoperability and accountability to digital advertising. The company’s Visto™ Enterprise Advertising Hub is a vendor-agnostic platform that unites the complete ad tech stack in a single user-friendly interface. Brands, media companies and agencies benefit from transparency in managing execution partners, optimizing ad spend, measuring performance and leveraging analytics to drive efficiencies and improve ROI. For more information, contact www.vistohub.com.

Press Contact
Tess VandenDolder
Clarity PR for Visto
182071@email4pr.com
646-934-6924

View original content with multimedia: http://www.prnewswire.com/news-releases/collective-becomes-visto-reflecting-companys-focus-on-forward-thinking-advertising-technology-300542840.html

Collective and the 4A’s Foundation Announce the 2017 Winner of The Collective Bill Caspare Memorial Fund Scholarship

Scholarship to support student recipient’s pursuit of an advertising and media career

NEW YORKOct. 3, 2017 /PRNewswire/ — Collective, the technology company bringing transparency to programmatic media, announced today that University of California, Berkeley senior Nathaniel Medina has been awarded the third annual Bill Caspare Memorial Fund Scholarship. Established to support multicultural students pursuing careers in advertising and media. The $10,000 award will aid Medina as he completes his business administration studies, in which he is focusing on marketing and technology.

Medina was selected in part for his academic record, industry involvement and community leadership. A proud member of the Hispanic American community, Medina celebrates his heritage by serving as historian chair of Hermanos Unidos de UC Berkeley, a Chicano and Latino fraternity, and project manager of DiversaTech, a student-run technology consulting organization. He is also a program fellow at Management Leadership for Tomorrow, a nonprofit organization guiding multicultural youth along their educational and career paths. Medina has completed internships at Facebook, Google and the Center for Information Technology Research in the Interest of Society (CITRIS).

“We are honored to continue Bill’s legacy by bolstering the education of talented and diverse youth. Nathaniel embodies the qualities that this scholarship was created to nurture, demonstrating intelligence as well as leadership in his community. He’s clearly passionate about the industry and has already shown his ability to seize amazing opportunities. We are happy to support Nathaniel in his education, and wish him a successful career,” said Kerry Bianchi, CEO of Collective.

Established in 2015 by Collective and The 4As, the national trade organization representing advertising agencies in the US, the scholarship commemorates Bill Caspare, a former senior executive with Collective. The fund provides a variety of resources including scholarships that allow students and young professionals of diverse ethnic and cultural backgrounds to explore careers in new media, data science and product development. This includes all rising college juniors and seniors who identify as African American, Asian American, Hispanic American, Native American, Multiracial or LBGTQ.

Last year’s winner was Cindy Almonte, an alumnus of Ringling College of Art and Design, who majored in Advertising Design.

To learn more about the scholarship visit: http://www.collective.com/scholarship/

About Collective
Collective is a technology company dedicated to bringing transparency, interoperability and accountability to digital advertising. The company’s Visto™ Enterprise Advertising Hub is a vendor-agnostic platform that unites the complete ad tech stack in a single user-friendly interface. Brands and agencies benefit from transparency in managing execution partners, optimizing ad spend, measuring performance and leveraging analytics to drive efficiencies and improve ROI. For more information, contact www.collective.com.

About the 4As
The 4A’s is the catalyst for bringing together the right people in the right places at the right time to address the advertising industry’s most critical business issues. It provides leadership, advocacy, guidance and community to its members and the industry at large, with proprietary access to the people, information and tools needed to make smarter management decisions. Its mission is to help agencies become more successful. Visit the 4A’s at www.aaaa.org.

Press Contact
Sherry Smith
Clarity PR for Collective
178852@email4pr.com
(917)-545-6493

SOURCE Collective

Related Links

http://www.collective.com

Collective Launches Multi-Platform Ad Management Tool In Visto™ Enterprise Advertising Hub

NEW YORK, Sept. 13, 2017 /PRNewswire/ — Advertising technology innovator Collective today announced the release of its Multi-Platform Ad (MPA) management tool as part of its Visto™ Enterprise Advertising Hub. The new solution was created to add efficiency and speed to previously cumbersome campaign workflow processes, leveraging automation to alleviate the manual burden of ad trafficking and to eliminate repetitive tasks associated with managing budget and performance across multiple partners.

Using MPA, enterprises can select targeting parameters such as desired screen, format, audience, geography, etc. and then select multiple media buying platforms and screens to which the ad can be pushed directly from the Visto UI. During beta testing, Visto users experienced a 92 percent decrease in the time it takes to set up an ad buy. Beta testers using the non-Visto process, setting up an ad via five individual execution platforms, spent a total of 85 minutes to set up their media buy. By comparison, those using MPA in Visto required only 7 minutes to accomplish the same set up across the same five platforms.

Other benefits of MPA include:

  • Easy distribution or re-allocation of the budget or impression goal across partners
  • Automatic calculation of the budget or unit amount across partners based on the share of buy allocation, eliminating manual math and reducing the potential for human errors
  • Leverage streamlined targeting and administrative options including white/black lists and verification partners
  • View overall performance and spend across all platforms in one place

MPA is the latest feature to be added to the Visto platform, which simplifies the advertising workflow through the ability to access multiple media buying platforms (including DSPs, SSPs, exchanges, APIs and publisher-direct) in one UI. Visto then allows you to analyze, reallocate, and optimize performance with easy-to-use analytics that integrate ad serving, execution, creative and targeting across your multi-platform campaigns.

“At Collective, we are dedicated to simplifying digital advertising, bringing ease and transparency to what has become complex, confusing and often wasteful,” said Kerry Bianchi, CEO of Collective. “We’re excited to be first to market with a tool that brings immediate, tangible benefits directly to our clients, streamlining their workflow, increasing their productivity and ultimately helping them gain the maximum value from their ad spend.”

About Collective
Collective is a technology company dedicated to bringing transparency, interoperability and accountability to digital advertising. The company’s Visto™ Enterprise Advertising Hub is a vendor-agnostic platform that unites the complete ad tech stack in a single user-friendly interface. Brands and agencies benefit from transparency in managing execution partners, optimizing ad spend, measuring performance and leveraging analytics to drive efficiencies and improve ROI. For more information, contact www.collective.com.

Contact:
Tess VandenDolder
Clarity PR for Collective
646-934-6924

Visto™ Enterprise Advertising Hub Integrations Bringing Clarity to Programmatic Media

NEW YORK, June 22, 2017 /PRNewswire/ —  Collective, the technology company bringing transparency to programmatic media, today announced the completion of more than 30+ integrations for its Visto™ Enterprise Advertising Hub that enables buying and management across the entire digital media ecosystem through a single user interface. This unification brings advertisers greater clarity, control and improved campaign performance.

Uniting all layers of the technology stack, including DSPs, exchanges, SSPs, ad servers, data providers, DMPs and more, Visto is an answer to the ANA’s recent report condemning the lack of transparency in programmatic media-buying. The platform connects previously siloed execution partners with a vendor-agnostic technology that provides visibility throughout the ad tech stack. This empowers enterprises to optimize their advertising by identifying the most efficient and effective path to deliver each impression.

“We are incredibly excited to bring to market the most comprehensive platform that truly gives advertisers an easy and transparent way to gain control of their programmatic media supply chain,” said Kerry Bianchi, CEO of Collective. “We’re excited to increase the number of valued partners integrated into Visto and showcasing them to top brands and agencies.”

Full Visto integration includes read/write access within the platform’s API, allowing users to access all of a vendor’s capabilities and offerings directly from Visto. This access significantly streamlines workflows, enabling users to syndicate audiences from their DMP, push creative, process data as well as collect, analyze and report at the impression-level from all integrated vendors through a single user interface.

After debuting self-service reporting in 2015, followed by self-service campaign execution in 2016, Visto has rapidly evolved into a premier full stack advertising solution for brands, agencies and media companies. The growing number of integrated partners reinforces Collective’s mission to build programmatic media solutions that empower clients with the control and clarity they need to drive efficiency while increasing transparency and better performance across their ad operations.

What Visto’s Integration partners are saying:


“We’re proud to be a part of the solution to problems of vendor fatigue and lack of visibility suffered by brands and agencies,” said Patrick McCarthy, Senior Vice President of Marketplace Partnerships for AppNexus. “Additionally, the partnership is a win for us, as it enables us to add value for our existing customers while also introducing our tools to a new audience.”

“As one of the first integration partners of Visto, we’ve been thrilled with the uptake of this platform,” said Ari Paparo, CEO of Beeswax, an RTB technology integrated with Visto. “Beeswax is committed to the transparent execution of media across channels, and Visto is an excellent mechanism to bring our technology to sophisticated buyers.”

“At Lotame, we are proud to be completely media and vendor agnostic. This partnership with Collective and integration into Visto aligns with our core values and what we offer clients,” said Andy Monfried, Founder & CEO of Lotame. “We are dedicated to bringing marketers, agencies and publishers transparent solutions and this partnership aligns with that. I am happy to see the ecosystem, as a whole, shifting away from siloed solutions.”

“We’re very excited about this new partnership and completely aligned with Collective’s efforts to unify and simplify a very complex technology stack,” said Joshua Abram, co-chairman of Dstillery. “Offering one unified experience for brands and agencies provides Dstillery with a powerful way to offer its unique audience targeting and cross-platform programmatic technologies.”

About Collective
Collective is a technology company dedicated to bringing transparency, interoperability and accountability to digital advertising. The company’s Visto™ Enterprise Advertising Hub is a vendor-agnostic platform that unites the complete ad tech stack in a single user-friendly interface. Brands and agencies benefit from transparency in managing execution partners, optimizing ad spend, measuring performance and leveraging analytics to drive efficiencies and improve ROI. For more information, contact www.collective.com.

Press Contact
Tess VandenDolder
Clarity PR for Collective
165430@email4pr.com
646-934-6924

Collective is a Vendor to Watch on Gartner’s 2017 Digital Marketing Hub Magic Quadrant for its Visto Technology

New York, NY (March 8, 2017) – Collective has been named in Gartner’s annual Digital Marketing Hub Magic Quadrant as a Vendor to Watch. The report focuses on technologies that address marketing leaders’ need for systems that can integrate and coordinate data and activities across channels, devices and contexts, continuously and in real time. Digital Marketing Hubs power marketers and applications with standardized access to audience data, content, workflow management and operational analytics to programmatically execute and optimize multichannel campaigns.

Collective’s Visto™ enterprise ad hub provides transparency and interoperability across ad technology platforms. The Visto technology enables streamlined workflow and execution across multiple partners, increased transparency into comparative cost and performance for multiple tactics, and provides meaningful insights into what optimization techniques drive better ROI within one turnkey interface.

In 2017, Marc Pritchard, P&G’s Chief Brand Officer, laid down the mandate to the digital advertising industry for “a transparent, clean and productive media supply chain.” “That is exactly why we created Visto. Our enterprise hub allows our clients to manage their programmatic tech stack across DSPs, SSPs, exchanges, publishers, as well as multiple data, verification and analytics sources, with the control and clarity to optimize to the best path for the most effective impression,” said Kerry Bianchi, Collective’s President & CEO.

Gartner’s Digital Marketing Hub criteria address four main areas:

  • Master audience profile — Combining first-party, second-party and third-party data across known and anonymous customers and prospects for precision targeting and tracking of offers and experiences.
  • Workflow and collaboration — Supporting marketing programs with core services through ideation, planning and monitoring of customer journeys and experience designs, internally and with partners.
  • Intelligent orchestration — Driving the sequencing and coordination of engagement across channels.
  • Unified measurement and optimization — Tying investments to outcomes to optimize decisions to the highest yield. Unless marketing programs are measured by a common set of rules, marketers will squander resources and lose out to more efficient competitors.

eMarketer reports that continued investment in programmatic advertising technology and transactions will see the programmatic share of total US digital ad spending rise to 82.0% by 2018 with use particularly strong for buying mobile and video inventory as well as for advertisers buying privately through programmatic direct. Visto helps marketers unify data, execution and attribution technologies through a single UI to optimize cross-platform audience targeting, media investment, and analytics.

To view the full Digital Marketing Hub Magic Quadrant Report visit: https://www.gartner.com/doc/3606024/magic-quadrant-digital-marketing-hubs.

Gartner subscription required to view the report.

Gartner Disclaimer

Gartner does not endorse any vendor, product or service depicted in its research publications, and does not advise technology users to select only those vendors with the highest ratings or other designation. Gartner research publications consist of the opinions of Gartner’s research organization and should not be construed as statements of fact. Gartner disclaims all warranties, expressed or implied, with respect to this research, including any warranties of merchantability or fitness for a particular purpose.

About Collective

Collective empowers enterprises with data-driven technology and programmatic expertise to manage digital advertising across platforms, screens, and formats. Through Collective’s Visto™ enterprise advertising hub and Compass media services, Collective provides industry-leading transparency, interoperability, and accountability across ad technology providers driving superior results for programmatic media campaigns. To learn more about Collective, visit www.collective.com.

Media Contact

Daryl McNutt

Collective

dmcnutt@collective.com

(206) 890 – 7718

Collective Names Kerry Bianchi CEO, Joe Apprendi Executive Chairman

Kerry Bianchi Appointed CEO to Oversee Collective’s Technology and Media Divisions, While Collective Founder Transitions to Executive Chairman Role

New York, NY (February 2, 2017) –  Collective, the ad technology leader and programmatic media pioneer, today announced that it has appointed President Kerry Bianchi to the role of Chief Executive Officer. Collective Founder Joe Apprendi will take the role of Executive Chairman.

As President & CEO, Bianchi will oversee Collective’s combined business operations, including the company’s Visto technology division and its Compass media division. Bianchi will have day-to-day accountability for driving the execution of the company’s vision across the entire organization, as well as for ensuring the satisfaction and success of the company’s current and future clients.

Bianchi joined Collective in 2015 as Chief Operating Officer. She was promoted to President, overseeing the Compass and Visto divisions, in July 2016. Prior to joining Collective, Bianchi held leadership positions at E*TRADE, Accenture, Time Inc. and TBWA Chiat Day. Bianchi is also a past winner of Brand Innovators “Top 50 Women in Brand Marketing.”

As Executive Chairman, Apprendi will continue to have an operating role in the business, with a focus on overall corporate strategy, industry partnerships and product vision.

“Kerry Bianchi is one of the industry’s best operators and strategic minds. Having Kerry at the helm puts Collective in position to continue to grow, bringing transparency, efficiency, and superior results to programmatic media through our groundbreaking Visto hub,” said Joe Apprendi, Collective’s Founder and Executive Chairman.

“I am excited to take on this role at this pivotal stage of growth for Collective,” said Kerry Bianchi, Collective’s President & CEO. “We are solving for hot button industry issues of control, transparency and accountability and it’s rewarding to see the great client response to the capabilities of Visto.”

Over the past six months, Collective has continued to onboard new clients to its Visto technology and expanded its list of technology integrations to facilitate cross-platform workflow, optimization and analytics, including the recent additions of The Trade Desk, Facebook, and Dstillery. These partners join dozens more already working with Visto, including AppNexus, Beeswax, Doubleclick and Sizmek.

“As the programmatic landscape increases in complexity, connecting your assets and data across systems is critical to success,” said Lisa Weinstein, CEO of Engine Media. “We believe in the vision Kerry and Joe have laid out for Visto, which delivers on exactly the challenge of unifying assets in the market.”

 

About Collective

Collective empowers enterprises with data-driven technology and programmatic expertise to unify digital advertising across platforms, screens and formats. Through Collective’s Visto™ enterprise advertising hub and Compass media services, Collective provides industry-leading transparency, interoperability and accountability across ad technology providers, driving superior results for programmatic media campaigns. To learn more about Collective, visit www.collective.com.

 

Media Contact

Kristin Kovner

K-SQUARED STRATEGIES

kristin@ksquaredstragies.com

(646) 847-9167