The Visto Platform
The Visto platform is an all-in-one tool for your programmatic needs. With Visto, you gain complete control and interoperability throughout your advertising technology partners.
The Visto platform offers solutions to unify the programmatic ecosystem and identify the most efficient and effective path to delivery. From a single entry point, you can manage all of your programmatic media technologies, and effortlessly optimize and test new ones. Visto features include:
Too many system logins are required to run and manage a digital ad campaign. Reduce the operational headache of managing multiple systems so you can spend more time and resources on strategy and innovation. The Visto enterprise advertising hub unifies campaign setup, optimization, reporting and analytics processes, eliminating the need to log into multiple UIs.
There is an ever-growing number of vendors and partners, and not enough time or resources to master them all. How do you know which ones to use? Visto is integrated with a diverse group of the most in-demand partners; DSPs, SSPs, Exchanges, Ad Servers, Research Providers, Verification Solutions and more, allowing media buyers to create well-rounded campaigns across different screens, formats, and tactics easily orchestrated from a single Visto seat.
Workflow and trafficking processes can be time-consuming and error-prone given the amount of manual re-entry required to execute across multiple platforms. Visto’s Multi-Platform Ad (MPA) setup tool can reduce ad setup time by 90% over traditional programmatic processes and provides users with the freedom and flexibility of setting up an ad just once, overlaying the ad targeting parameters as desired (screen, format, audience, geography, domains, etc.), picking a verification partner, and selecting multiple media buying platforms and creatives, that can be pushed directly from the Visto UI.
Creative tags are complex and each vendor within your ad tech stack – Ad Server, Buying Platforms, Verification Providers, etc. — require different codes to be appended in order for the tag to be compatible with their technologies. With the addition of each vendor’s code, the tag becomes more and more complex, creating more opportunity for it to break. Visto’s unified creative management system modifies the creative tag to incorporate 3rd party tracking codes, along with all required codes from each vendor within your designated ad tech stack, seamlessly and automatically making it compatible with each platform.
Opaqueness in the programmatic media industry has become the norm for too many years. The actual costs of automation and “tech taxes” are rarely disclosed, ad fraud monitoring isn’t taken seriously enough and ad buying decisions about your working media are difficult to see. Visto provides 24/7 access to real-time, transparent reports providing clear metrics across cost, audiences, quality, delivery, discrepancies and performance of every campaign, leading to a better line of sight into the decisions being made for each ad delivered.
There are too many fragmented solutions that do not work together or share insights. Visto creates lines of communication between all of your ad tech stack partners so that information can be shared easily across your organization and exchanged across platforms. Visto’s integrations with Ad Servers, Execution Partners, Data Management Providers, and more, ensure log level data inclusive of delivery, performance and audience data can be tracked, aggregated and measured seamlessly for campaign management and reconciliation. Leverage our many pre-built reports or build and generate custom reports yourself using our Report Builder tool.
Billing and reconciliation teams have tough and time-consuming jobs, compiling hundreds of reports from separate vendors used for each campaign and relying on report numbers that are often discrepant or inaccurate. Visto’s billing reconciliation tool allows managers to accurately track and reconcile costs in one place for fast and accurate financial processes. The Visto billing reports unify and aggregate advertising related expenses from different vendors as well as contracted and expected costs for easy comparison so that vendor invoices can be verified and client bills can be generated quickly.
Ways To Work With Visto
License your own tech stack, allowing your teams, or those you have designated, to execute campaigns on your behalf through the Visto ad hub. Our team will assist with the set-up of your instance and can help facilitate individual platform contracts and seats to meet your needs while providing ongoing support, and 24/7 access to the Visto Advertising Hub.
Our dedicated full-service account team offers planning, execution and reporting. Through Visto, campaigns can be delivered and optimized across screens to target audiences in a brand safe environment. Our support provides guidance and transparency into your working media through the Visto Advertising Hub, while removing the black box of programmatic advertising.
Are you a partner interested in integrating your technology into the Visto hub? Are there supply partners you need that are not listed? Connect with our Partnership team today at firstname.lastname@example.org!