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The Road To Programmatic Performance

Digital advertising, with its alphabet-soup of technologies, dizzying number of potential partners and seemingly-mile-deep tech stack, is hardly the primrose path to efficiency that we’d hoped. Whereas the journey’s beginnings looked like we were in for a joy ride full of data-driven possibilities, we’re now on a long and winding road, swerving to avoid ad fraud and poor viewability, and we’re never sure how much the tech tax toll really is. And even when we’re able to navigate the twists and turns and avoid the dead ends, the inability to adequately measure performance is like driving without a map. It’s no wonder it’s so hard to find programmatic efficiency.

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