Multi-Platform Optimization (MPO)

The Visto Enterprise Ad Hub continues to launch proprietary tools to drive smarter, more effective multi-platform programmatic performance. Multi-Platform Optimization (MPO) provides unified performance and pacing metrics, as well as easy reallocation and optimization of ad spend across search, social, display, mobile, video, native, programmatic TV, from a single screen.  In head to head tests, Visto’s MPO was able to reduce the number of optimization steps vs. using multiple native platforms by 85%.