Ad Tech Stack: Questions To Ask Your Vendors
If you’re one of the thousands of marketers running programmatic ad campaigns, you’ve likely evaluated more vendors than you ever imagined. The average programmatic campaign requires more than a dozen partners — across data, workflow, and measurement — to execute successfully. The Visto Enterprise Advertising Hub sits on top of them all. Here’s our handy guide to the major players in the ad tech stack — and the key questions you should ask before making them a part of yours!