5 Steps To Transparency
Brand marketers today are challenged by a web of platforms, technologies, vendors and partners so tangled that nearly half of every dollar spent disappears in the overly-complex media supply chain. And they’ve had enough. Marketers are increasingly standing up against inefficiencies and superfluous costs and demanding solutions that will streamline ad buys and reduce waste. Today’s marketers are calling for transparency and better workflows to drive increased performance and more effective allocation of every ad dollar.