Blog Article

Creating End-to-End Transparency in an Omnichannel Environment

The recent implementation of GDPR suggests that an increasing number of industries — including programmatic advertising — value transparency. MarTech solutions can provide clarity for agencies looking to clean up […]

Blog Article

The Evolution of Amazon as an Ad Platform

The evolution of Amazon has led to the company holding a unique position. It’s simultaneously one of the biggest advertisers, spending an estimated $3.4bn in the US last year, and […]

Blog Article

Greater Transparency Makes Demand-Side Platforms More Effective

Daryl McNutt, VP of Marketing at Visto discusses the ability to compare side-by-side demand-side platforms (DSPs), arguing the importance of this change from a larger industry perspective. When analysing the […]

Media Coverage

Study: Programmatic Works Best For Publishers On Multiplatforms

Advertising technology provider Visto released a study yesterday highlighting some of the ways advertisers can gain the most traction from their work with publishers. As the study notes, on average, 80% of […]

Press Release

Best Programmatic ROI Requires Multi-Platform Strategy, Shows Visto Study

Expansive test featuring multiple formats, KPI’s, execution platforms and publishers shows up to 10x improvement through multi-vendor supply path optimization NEW YORK, June 21, 2018 /PRNewswire/ — The optimal programmatic media buying […]

Media Coverage

Can Omnichannel Marketing Exist in a World of Walled Gardens?

Adweek Opinion: Others in the industry are already working more cooperatively The advertising and marketing industries are currently facing two seemingly contradictory problems. First, there’s the confusion of “too many,” […]

Media Coverage

MarTech Interview With Kerry Bianchi on the World and Future of Programmatic Advertising

Episode 116: Kerry Bianchi Shares the World and Future of Programmatic Advertising In this MarTech Interview, Douglas Karr interviews Kerry Bianchi, the CEO of Visto. Kerry is the leader in […]

Blog Article

4 Ways GDPR Compliance Could Impact You

As the European Union prepares to enact the General Data Protection Regulation, digital marketing’s core will start to look different. In the wake of CEO Mark Zuckerberg’s congressional testimony, Facebook […]

Media Coverage

IAB Women Visionaries Panel Video

Bring Your Full Self to Work: Building an Inclusive Culture Danielle Lee and Kerry Bianchi focus on the importance of fostering workplace environments where our cultural roots and our unique, […]

Press Release

Visto and the 4A’s Foundation Now Accepting Applications for the 2018 Bill Caspare Memorial Fund Diversity Scholarship

NEW YORK (PRWEB) — Fourth annual award honors digital industry trailblazer by supporting diversity in the next generation of media and data science innovators Advertising technology provider Visto, in partnership […]

Media Coverage

Let’s Try To See Clearly On Blockchain For Advertising

The release of the Interactive Advertising Bureau’s Blockchain for Video Advertising white paper has the digital ad industry abuzz. The emerging technology, best known for powering cryptocurrencies, is apparently coming to save us!

Media Coverage

Podcast: Kerry Bianchi On The Shift From Service To Software

Welcome to AdExchanger Talks, a podcast focused on data-driven marketing. Subscribe here. Our guest this week is Kerry Bianchi, president and CEO of Visto, formerly Collective. Bianchi has overseen a major transition […]