Blog Article

Should I Stay (With My Agency) Or Should I Go (In-House) Now?

As ad industry headlines highlight brands bringing media buying in-house, speculation is that agencies are doomed, sure to be victims of self-service advertising technology. I think the reports of these deaths may […]

Press Release

Visto Enterprise Ad Hub Expands Integrations to Enable Effective Omnichannel Programmatic Campaign Execution, Management & Reporting

  API Connections to Facebook, Amazon, AppNexus and Neustar enhance advertisers’ ability to optimize performance across platforms and devices NEW YORK, Sept. 26, 2018 /PRNewswire/ — Advertising technology provider Visto today announced the […]

Media Coverage

Eric Siu from Growth Everywhere Podcast shares the mic with Kerry Bianchi, CEO of Visto

GE 274: CEO Kerry Bianchi on How Visto’s Sales Team Became Key to Their Customer Acquisition Success (podcast) Hey everyone! In today’s episode, I share the mic with Kerry Bianchi, […]

Blog Article

Is Bringing Programmatic In-House Right for You?

Modern brands want more control over their advertising — and they deserve it. In a recent Infectious Media study, 84 percent of surveyed brands expressed a desire to tighten the reins over […]

Media Coverage

Amazon is Breaking New Ground in AdTech with ‘Video in Search’

Amazon, the e-commerce retail giant, is all set to test mobile video ad placements in product search pages – a bold step in taking its advertising business to new heights, […]

Media Coverage

The Tech Blog Writers Podcast – The Company Bringing Transparency and Control to the Advertising Industry

Listen to episode 612: The Company Bringing Transparency and Control to the Advertising Industry By Neil C. Hughes. Tech Podcast – Discussing Tech Trends Such As Blockchain, Crypto, AI & Startup […]

Blog Article

Creating End-to-End Transparency in an Omnichannel Environment

The recent implementation of GDPR suggests that an increasing number of industries — including programmatic advertising — value transparency. MarTech solutions can provide clarity for agencies looking to clean up […]

Blog Article

The Evolution of Amazon as an Ad Platform

The evolution of Amazon has led to the company holding a unique position. It’s simultaneously one of the biggest advertisers, spending an estimated $3.4bn in the US last year, and […]

Blog Article

Greater Transparency Makes Demand-Side Platforms More Effective

Daryl McNutt, VP of Marketing at Visto discusses the ability to compare side-by-side demand-side platforms (DSPs), arguing the importance of this change from a larger industry perspective. When analysing the […]

Media Coverage

Study: Programmatic Works Best For Publishers On Multiplatforms

Advertising technology provider Visto released a study yesterday highlighting some of the ways advertisers can gain the most traction from their work with publishers. As the study notes, on average, 80% of […]

Press Release

Best Programmatic ROI Requires Multi-Platform Strategy, Shows Visto Study

Expansive test featuring multiple formats, KPI’s, execution platforms and publishers shows up to 10x improvement through multi-vendor supply path optimization NEW YORK, June 21, 2018 /PRNewswire/ — The optimal programmatic media buying […]

Media Coverage

Can Omnichannel Marketing Exist in a World of Walled Gardens?

Adweek Opinion: Others in the industry are already working more cooperatively The advertising and marketing industries are currently facing two seemingly contradictory problems. First, there’s the confusion of “too many,” […]