Press Release

Visto Announces New Executive Team with Focus on Driving Innovation in Transparent Ad Tech Solutions

Technology, finance and marketing leadership additions position Visto for accelerated growth NEW YORK, Nov. 20, 2017 /PRNewswire/ — Advertising technology provider Visto today announced several enhancements to the company’s senior management team, […]

Media Coverage

Collective Becomes Visto, Sharpens Programmatic, Data Focus

Data Focus by Laurie Sullivan @lauriesullivan, November 3, 2017 Collective has rebranded and taken the first name of its flagship product called Visto Enterprise Advertising Hub. After 11 years, the […]

Media Coverage

Collective Rebrands as Visto, Brings Openness to Ecosystem

New York, NY: Advertising technology provider Collective today announced its new branding as Visto, a move that follows the successful launch of the company’s flagship Visto™ Enterprise Advertising Hub earlier […]

Press Release

Collective Becomes Visto, Reflecting Company’s Focus on Forward-Thinking Advertising Technology

The new name highlights the company’s focus on developing software and services that bring greater transparency and control to the programmatic ecosystem NEW YORK, Oct. 25, 2017 /PRNewswire/ — Advertising technology provider […]

Press Release

Collective and the 4A’s Foundation Announce the 2017 Winner of The Collective Bill Caspare Memorial Fund Scholarship

Scholarship to support student recipient’s pursuit of an advertising and media career NEW YORK, Oct. 3, 2017 /PRNewswire/ — Collective, the technology company bringing transparency to programmatic media, announced today that University of […]

Press Release

Collective Launches Multi-Platform Ad Management Tool In Visto™ Enterprise Advertising Hub

NEW YORK, Sept. 13, 2017 /PRNewswire/ — Advertising technology innovator Collective today announced the release of its Multi-Platform Ad (MPA) management tool as part of its Visto™ Enterprise Advertising Hub. The new […]

Blog Article

Why Brands Should Demand API Before KPI

This summer seems to have been open season on “walled gardens.” There are good reasons why the big-kahuna platforms restrict third-parties from operating on their networks – after all, the […]

Blog Article

There’s More To Transparency Than Meets The Eye

Concerns over murky industry practices were simmering long before the ANA’s damning report on the lack of transparency across the advertising ecosystem, but it’s hard to overstate how much that bombshell mobilized […]

Media Coverage

Programmatic TechBytes with Kerry Bianchi, CEO at Collective

Last month, Collective announced the completion of more than 30+ integrations for its Visto™ Enterprise Advertising Hub. The latest integrations enable buying and management of digital ads across the entire digital media ecosystem […]

Blog Article

Is Consolidation Building New Walled Gardens?

The vendor ecosystem for marketing and advertising has exploded into an overwhelming mess. Just look at the latest Marketing Technology LUMAscape. Can anyone make heads or tails of it? In […]

Media Coverage

Visto™ Enterprise Advertising Hub’s Integrations Bring Clarity to Programmatic Media

Collective, a provider of programmatic advertising solutions, announced the completion of more than 30+ integrations for its Visto™ Enterprise Advertising Hub that enables buying and management across the entire digital […]

Press Release

Visto™ Enterprise Advertising Hub Integrations Bringing Clarity to Programmatic Media

NEW YORK, June 22, 2017 /PRNewswire/ —  Collective, the technology company bringing transparency to programmatic media, today announced the completion of more than 30+ integrations for its Visto™ Enterprise Advertising […]