Media Coverage

Let’s Try To See Clearly On Blockchain For Advertising

The release of the Interactive Advertising Bureau’s Blockchain for Video Advertising white paper has the digital ad industry abuzz. The emerging technology, best known for powering cryptocurrencies, is apparently coming to save us!

Media Coverage

Podcast: Kerry Bianchi On The Shift From Service To Software

Welcome to AdExchanger Talks, a podcast focused on data-driven marketing. Subscribe here. Our guest this week is Kerry Bianchi, president and CEO of Visto, formerly Collective. Bianchi has overseen a major transition […]

Media Coverage

Transparency in Advertising: 4 Things to Consider

In this episode, James Carbary is the founder of Sweet Fish Media talks to Kerry Bianchi, President & CEO at Visto about the keys to transparency in the programmatic ecosystem. […]

Press Release

Visto Simplifies Cross-Platform Programmatic Ad Campaigns with New Optimization Tool

Next evolution of Enterprise Ad Hub enables real-time reallocation across multiple platforms for smarter, more effective media buys NEW YORK, Feb. 21, 2018 /PRNewswire/ — Advertising technology provider Visto™ today announced the […]

Blog Article

Winners And Losers In First-Price Auctions

Between ad fraud, brand safety and transparency, the digital advertising industry had a tough 2017. And now that the conversation about fixing these problems and cleaning up the supply chain […]

Press Release

Visto Grows Leadership Team, Adding Seasoned Revenue Leader and Former Ad Agency Executive Steve Moynihan as SVP Platform Sales

Enterprise SaaS and digital advertising expert joins to accelerate adoption of transparent ad tech platform with brand advertisers NEW YORK, NY (PRWEB) FEBRUARY 01, 2018 – Advertising technology provider Visto today […]

Press Release

Zeta Global Leads Investment in Visto’s Enterprise Ad Hub for Programmatic Technology

Visto software to power Zeta’s data driven programmatic offering as part of comprehensive strategic partnership NEW YORK, Jan. 16, 2018 /PRNewswire/ — Visto, the Enterprise Ad Hub for programmatic media, today announced an […]

Media Coverage

Visto Announced As A Winner Of 2017 Drexel LeBow Analytics 50

The Drexel LeBow Analytics 50 is a national recognition of industry analytics innovators – an annual initiative honoring 50 companies using analytics to solve business challenges.

Blog Article

AI’s Real Moment On The Advertising Stage Is Tomorrow

One of the hottest storylines in ad tech this year has been artificial intelligence (AI). Proffered as potential panacea for effectiveness, brand safety and transparency, AI has grown from niche […]

Media Coverage

Women You Need to Know in Martech

Here’s what Kerry had to say! What advice would you offer someone getting into marketing in this landscape? Be flexible and open in your expectations. Big, small, start-up, mature, centralized […]

Blog Article

The Case For Connectivity

“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Ashley Herzog, vice president of product at Visto. Like a […]

Press Release

Visto Announces New Executive Team with Focus on Driving Innovation in Transparent Ad Tech Solutions

Technology, finance and marketing leadership additions position Visto for accelerated growth NEW YORK, Nov. 20, 2017 /PRNewswire/ — Advertising technology provider Visto today announced several enhancements to the company’s senior management team, […]