RampUp 2017: A Decade of Programmatic and What It Means for Ad Buying
Hard to believe it’s only been 10 years since Marketers have turned to programmatic to make big plays across branding, performance and awareness. Let’s hear from some of the people that helped create it, disrupt it, and are reaping the benefits of it, as they discuss what’s new, what’s old and what’s next. Speakers: John Deighton (Professor, Harvard Business School), Konrad Feldman (CEO & Co-founder, Quantcast), Joe Apprendi (Founder & Executive Chairman, Collective), Dan Callahan (VP, Programmatic Sales, Fox Networks Group), Mike Finnegan (VP, Programmatic & Audience, Live Nation Entertainment).
Did you miss the chance to discuss the challenges and solutions facing the MarTech industry today? Or would you like to re-live your RampUp experience? Check out these videos to view all of the sessions from RampUp’s main day conference! In case you missed it, 2017 Highlights are now live on the RampUp site.