MarTech Interview With Kerry Bianchi on the World and Future of Programmatic Advertising
In this MarTech Interview, Douglas Karr interviews Kerry Bianchi, the CEO of Visto. Kerry is the leader in the programmatic industry, a board member of IAB, a Top 50 Women in Brand Marketing, and 2017 Silver Stevie Award winner for “Female Executive of the Year, Business Services – Computer Services and Software. Kerry is the CEO of Visto, an enterprise programmatic advertising platform.
Visto is at the center of programmatic media, bringing transparency, interoperability, and accountability to programmatic advertising. In this discussion, we speak to the opportunity for brands to leverage programmatic advertising, the challenges of ad fraud, the impact of GDPR, and the evolution of the industry – including artificial intelligence and blockchain.
Douglas Karr has worked in the marketing and technology space now for over two decades, preceded by a decade in the newspaper, direct marketing, and direct mail industries. He’s respected throughout the world as a passionate and relentless marketer who has helped hundreds of companies advance their digital marketing strategies.
Founder of MarTech Zone, a publication and podcast reaching over 1 million visitors and listeners each year. Keynote and Public Speaker who speaks on technology innovation, B2B and B2C buying behavior, and digital marketing. Podcast Co-host of Dell Luminaries, a leading podcast interviewing the greatest minds in technology. Published Author of Corporate Blogging for Dummies, the original Content Marketing guide for businesses.
The Visto Enterprise Advertising Hub is a vendor-agnostic platform that unites all of your programmatic media technologies in a single user-friendly interface. Gain ease of control over disparate systems and more transparency into performance analytics to optimize ad spend, drive efficiencies and increase ROI.
Originally Published on MarTech Interviews Internet Radio.