Media Coverage

Collective Rebrands as Visto, Brings Openness to Ecosystem

New York, NY: Advertising technology provider Collective today announced its new branding as Visto, a move that follows the successful launch of the company’s flagship Visto™ Enterprise Advertising Hub earlier this year. The new Visto name, accompanying logo, tagline and brand design reflect the company’s technology-driven DNA and a mission that puts transparency at its heart. The new name highlights the company’s focus on developing software and services that bring greater transparency and control to the programmatic ecosystem

Visto’s purpose is to provide enterprises with agnostic solutions and services to connect their programmatic stack, bringing openness and interoperability to the digital media ecosystem and control and visibility into the best path to performance. The Visto Hub provides flexibility and scale while reducing operational inefficiency and bringing much-needed clarity to mitigate unnecessary tech taxes while increasing working media.
Visto’s tagline, “At the Center of Programmatic Media, “reflects the company’s deep understanding of the crowded crossroads of ad stack vendors and its positioning as a forerunner that is bringing better programmatic visibility to media companies, brands and agencies. Offering either software, services or a combination of the two, Visto provides varying levels of support depending on the enterprise need.

Visto addresses the ad industry’s operational inefficiencies and lack of transparency, the cause of billions of dollars in wasted media spend each year, by uniting the entire advertising supply chain into a single, vendor-neutral and user-friendly interface from which an enterprise can buy, manage and analyze all their campaigns. Visto’s approach enables media companies, brands and agencies to mix, match, test and compare programmatic vendors and metrics. Whether self or managed service, Visto provides comprehensive, all-in-one reporting and visibility into where ad spend is going, brand safety and ad fraud metrics, as well as what campaign components are performing, empowering enterprises to optimize in real time based on those insights.

“We are excited to officially launch Visto, a company with technology-driven DNA a new core product and a mission that puts transparency at its heart,” said Visto CEO Kerry Bianchi. “Visto is dedicated to bringing visibility into digital advertising, satisfying the growing demands of vendors, agencies, media companies and brands alike. We’re excited to be at the forefront of this new era of clarity and control in advertising.”

View original content at Martech Advisor here.