Collective Is Making It Easier For TV Advertisers One, Two, Or Three Screens At A Time
Collective, a leading programmatic, multiscreen advertising company recently received a patent for its technology to target online advertisements to consumers based on their TV viewing habits.
The technology allows marketers to synchronize ads across multiple devices. This, coupled with Collective’s TV viewing data pool, enables marketers to increase the efficiency of their video campaigns and more confidently reach their target audiences.
Much has changed in the advertising space in the 10 years since Collective was formed, but the company has succeeded largely because of tools like cross-device syncing and its recently-launched self-service data and reporting platform, VISTO.
For more on how Collective – which has worked with 76 of the Advertising Age 100 National Advertisers and boasts more than 400 employees worldwide – plans to stay ahead of its competition while continuing to make cross-device advertising easy for its clients, we spoke with CEO Joe Apprendi:
Found Remote: What are some new things that you’ve recently launched/developed?
Joe Apprendi: We recently launched VISTO™, which is a fully transparent, self-service data and reporting interface. It enables marketers to measure…
Read more here.