Welcome to Visto

We are innovators in the programmatic industry who have a passion for providing enterprises with software and services that offer transparency and control for data-driven buying.

Our Story

Over a decade of ad technology pioneering has resulted in more than a dozen patents and industry-leading awards for entrepreneurship. This spirit of innovation drives our team to anticipate where the market is headed, and what needs our clients will be facing, in order to provide intuitive, efficient and effective solutions for managing the workflow, analytics and insights necessary to drive a data-driven marketing organization.

Visto Evolution
Visto Evolution

After years of platform proliferation and audience fragmentation, we saw new problems emerge: lack of visibility and system inefficiencies. We embarked on a new mission: develop ways to eliminate wasted time and ad spend by empowering marketers, agencies and media companies with insights and innovation to attain their goals.

Why Visto
Why Visto

What is the best path to each impression? Visto is the technology borne from that goal, offering a flexible, agnostic way to connect, execute, manage and analyze all of your programmatic partners in one easy to use UI. Visto represents the manifestation of our mission, bringing transparency and interoperability to the digital media ecosystem.

At The Center Of Programmatic Media
At The Center Of Programmatic Media

Being at the center means seeing, connecting and balancing the ever changing forces in programmatic media. To remain at the center requires continually anticipating, innovating and creating adaptable products and services that can provide future flexibility across multiple systems for both today and tomorrow’s dynamic programmatic media marketplace.


Leadership Team

Founder & Executive Chairman
President & CEO
Chief Financial Officer
Chief Technology Officer
SVP Platform Sales
VP Marketing
VP Engineering
Senior Director, Product & Business Operations
User Experience Director


People Are At The Center

We are sports watching, world traveling, chocolate-loving, dog owners! We are volunteering, wine-drinking, vegetarian, coffee addicts! We are athletic, TV binging, entrepreneurial, self-proclaimed chefs!

And our customers are our top priority, that is why we strive to go above and beyond for them. Our employees play a pivotal role in Visto’s overall success. We believe that by creating an environment that fosters professional growth, our employees will thrive. At Visto, we work efficiently and effectively to achieve the highest performance possible for our customers. We invest in our staff and promote teamwork through ongoing interdepartmental learning and development activities.

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In conjunction with the 4A’s Foundation, Visto (formerly Collective) established The Bill Caspare Memorial Fund. This fund offers scholarships in the New Media, Data Science and Product Development disciplines within advertising and media, to students and young professionals of diverse ethnic and cultural backgrounds. The Fund was created in memory of former Collective Senior Executive Bill Caspare, an industry innovator with more than 15 years in new media and digital advertising.

Application submission has closed for 2018.
Check back January 1, to submit for the 2019 scholarship award.
Apply Now